The Manager, Sports Marketing, will be responsible for playing a key role in developing and executing customized integrated multimedia sponsorship programs. This role will collaborate with sales teams, marketing solutions, programming, production, and revenue management in addition to working closely with other internal stakeholders including the portfolio’s Associate Director, Director and Senior Director. There will be a broad variety of sport assignments, primarily NFL and ESPN Female Audience also includes: Fantasy Sports, Golf, NHL, Rugby and Cricket.
Responsibilities:
Assist in the development of building multimedia sponsorship packages across TV, Digital, Social, Print, Audio and On-Site activation platforms
Serve as Ad Sales liaison to Production/Content teams
Assist Associate Director/Director with their efforts to drive sponsorship opportunities across TV and Digital platforms for their assigned properties
Grow and develop relationships with content contacts
Confirm, coordinate, identify and establish directly with content contacts for available feature/sponsor opportunities and positions
Help manage feature inventory management for each respective sport and platform
Maintains current awareness of competitive sponsorship marketplace
Researches and creates customized added value opportunities to maximize advertising sales revenue
Establish on-air design and execution of sponsored elements in coordination with ESPN CreativeWorks and ESPN Production
Creates on-air and digital feature documents outlining deal points and on-air execution for Production staff
Runs point on sport-specific meetings with Coordinating Producers and digital/social editors
Provides mentorship and guidance to Coordinator
Participates with Management in understanding more complex issues and resolutions
Basic Qualifications:
BA/BS degree in related field with minimum of 4 years related work experience
Experience in media, sales, advertising, or marketing
Working knowledge of the TV and digital medium
Organization and attention to detail
Ability to work in extremely fast paced environment with tight deadlines
Fluency in Microsoft Powerpoint, Word, and Excel. Photoshop a plus.
Preferred Qualifications:
High level of customer service
Strong communication skills
Strong written and presentation skills
Social media and digital media experience
High level of creativity
General knowledge of sports landscape
Work is primarily in an office environment, with occasional travel to Bristol and minimal in-season event travel
Required Education
Bachelor’s Degree
