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Manager, Sports Marketing


New York, NY

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Job Description

Posted On: June 11, 2018

The Manager, Sports Marketing, will be responsible for playing a key role in developing and executing customized integrated multimedia sponsorship programs. This role will collaborate with sales teams, marketing solutions, programming, production, and revenue management in addition to working closely with other internal stakeholders including the portfolio’s Associate Director, Director and Senior Director. There will be a broad variety of sport assignments, primarily NFL and ESPN Female Audience also includes: Fantasy Sports, Golf, NHL, Rugby and Cricket.


  • Assist in the development of building multimedia sponsorship packages across TV, Digital, Social, Print, Audio and On-Site activation platforms
  • Serve as Ad Sales liaison to Production/Content teams
  • Assist Associate Director/Director with their efforts to drive sponsorship opportunities across TV and Digital platforms for their assigned properties
  • Grow and develop relationships with content contacts
  • Confirm, coordinate, identify and establish directly with content contacts for available feature/sponsor opportunities and positions
  • Help manage feature inventory management for each respective sport and platform
  • Maintains current awareness of competitive sponsorship marketplace
  • Researches and creates customized added value opportunities to maximize advertising sales revenue
  • Establish on-air design and execution of sponsored elements in coordination with ESPN CreativeWorks and ESPN Production
  • Creates on-air and digital feature documents outlining deal points
  • and on-air execution for Production staff
  • Runs point on sport-specific meetings with Coordinating Producers and digital/social editors
  • Provides mentorship and guidance to Coordinator
  • Participates with Management in understanding more complex issues and resolutions

    Required Skills

    Basic Qualifications:

  • BA/BS degree in related field with minimum of 4 years related work experience
  • Experience in media, sales, advertising, or marketing
  • Working knowledge of the TV and digital medium
  • Organization and attention to detail
  • Ability to work in extremely fast paced environment with tight deadlines
  • Fluency in Microsoft Powerpoint, Word, and Excel. Photoshop a plus.

    Preferred Qualifications:

  • High level of customer service
  • Strong communication skills
  • Strong written and presentation skills
  • Social media and digital media experience
  • High level of creativity
  • General knowledge of sports landscape
  • Work is primarily in an office environment, with occasional travel to
  • Bristol and minimal in-season event travel

    Required Education

  • Bachelor’s Degree