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Sports Marketing Manager

Red Bull

Miami, FL

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Job Description

Posted On: June 18, 2018

The Sports Marketing Manager (SMM) drives the development and execution of regional sports-focused marketing initiatives. Through events, athletes, and influencers, the SMM builds local and regional brand affinity while paying into Red Bull’s global strategies.


  • Identify, develop and nurture relationships with new athlete talent that ensures we have the best and most relevant athletes on our roster and sports influencers that increase brand relevance.
  • Identify locally relevant athletes’ stories and help create opportunities to amplify their reach within and beyond the region
  • Establish a rich network in regional sports scenes to maintain awareness of emerging trends and opinions leaders
  • Lead the project management and execution of local and national Red Bull Sports Marketing event properties and their BTL activation plans in market
  • Oversee regional Sports Marketing resources in order to deliver highest impact with local events
  • Lead Red Bull brand activation strategy at supported 3rd party sports events within the region
  • Support the BU team with executing global Red Bull owned events and take ownership of their regional BTL activations through regional cross functional leadership
  • Support the BU team with executing athlete projects and sport events
  • Lead the planning and execution of the Event Vehicle program
  • Contract and manage third party workforce and onsite logistics
  • Manage Event Car program budget and calendar
  • Evaluate requests and ideate on the best use of the assets to ensure highest impact
  • Lead and/or partner with region team (sales, event logistics, and marketing) to ensure quality planning and execution of all Red Bull owned and supported Sports Marketing events in the region
  • Influence and contribute to the annual Sports Marketing Business Plan
  • Identify regional and local scenes that significantly influence brand image with our target consumers
  • Identify branded and non-branded sports content and stories for our owned and shared media channels
  • Support the Activation & Communications team to achieve optimal media outcome
  • Find and hire the right people to drive regional Sports Marketing initiatives
  • Manage direct reports towards annual regional business objectives
  • Enable a high-performing culture by focusing on individual, strengths-based development
  • Identify and train high potential employees for succession opportunities
  • Provide direct, consistent, and productive feedback in order to maintain quality performance
  • Create and maintain a culture that rewards relentless effort and exceptional execution in line with Red Bull’s values


    Required Skills

  • 3+ years of experience in Marketing, preferably with a focus on sports, athletes, and consumers
  • An understanding of traditional and non-traditional brand marketing strategies
  • A history of thoughtful execution of innovative ideas
  • A knowledge of and a knack for identifying a wide variety of sports trends and scenes on a regional and national level
  • Management of collaborative projects from ideation through planning and execution
  • Large budget management
  • An understanding and working knowledge of marketing communications and storytelling with an emphasis on content in the digital and social media landscape
  • A strong ability write, present, and share ideas articulately
  • A history of coaching, leading, and influencing in order to foster a collaborative and creative environment
  • Bachelor’s Degree strongly preferred
  • Must be fluent in English