The Sports Marketing Manager (SMM) drives the development and execution of regional sports-focused marketing initiatives. Through events, athletes, and influencers, the SMM builds local and regional brand affinity while paying into Red Bull’s global strategies.
Identify, develop and nurture relationships with new athlete talent that ensures we have the best and most relevant athletes on our roster and sports influencers that increase brand relevance.
Identify locally relevant athletes’ stories and help create opportunities to amplify their reach within and beyond the region
Establish a rich network in regional sports scenes to maintain awareness of emerging trends and opinions leaders
Lead the project management and execution of local and national Red Bull Sports Marketing event properties and their BTL activation plans in market
Oversee regional Sports Marketing resources in order to deliver highest impact with local events
Lead Red Bull brand activation strategy at supported 3rd party sports events within the region
Support the BU team with executing global Red Bull owned events and take ownership of their regional BTL activations through regional cross functional leadership
Support the BU team with executing athlete projects and sport events
Lead the planning and execution of the Event Vehicle program
Contract and manage third party workforce and onsite logistics
Manage Event Car program budget and calendar
Evaluate requests and ideate on the best use of the assets to ensure highest impact
Lead and/or partner with region team (sales, event logistics, and marketing) to ensure quality planning and execution of all Red Bull owned and supported Sports Marketing events in the region
Influence and contribute to the annual Sports Marketing Business Plan
Identify regional and local scenes that significantly influence brand image with our target consumers
Identify branded and non-branded sports content and stories for our owned and shared media channels
Support the Activation & Communications team to achieve optimal media outcome
Find and hire the right people to drive regional Sports Marketing initiatives
Manage direct reports towards annual regional business objectives
Enable a high-performing culture by focusing on individual, strengths-based development
Identify and train high potential employees for succession opportunities
Provide direct, consistent, and productive feedback in order to maintain quality performance
Create and maintain a culture that rewards relentless effort and exceptional execution in line with Red Bull’s values
3+ years of experience in Marketing, preferably with a focus on sports, athletes, and consumers
An understanding of traditional and non-traditional brand marketing strategies
A history of thoughtful execution of innovative ideas
A knowledge of and a knack for identifying a wide variety of sports trends and scenes on a regional and national level
Management of collaborative projects from ideation through planning and execution
Large budget management
An understanding and working knowledge of marketing communications and storytelling with an emphasis on content in the digital and social media landscape
A strong ability write, present, and share ideas articulately
A history of coaching, leading, and influencing in order to foster a collaborative and creative environment
Bachelor’s Degree strongly preferred
Must be fluent in English