This role is responsible for executing the Uber Eats influencer strategy and
Social Content partnerships in support of the US/Canada Social & Content Lead, building our brand narrative and engaging with our ever-growing fan base. As an Influencer & Partnership Marketing Manager, you will manage the relationship with our influencer agency, identify high-impact influencer opportunities, and work with partners to extend the Uber Eats brand beyond our current channels and ecosystem. We are looking for a highly creative individual who is eager to think strategically, stretch their partnership muscles and be part of building a truly spectacular brand.
From telling the Uber Eats story to new audiences, to innovating how we engage a variety of communities, this person will have their finger on the pulse of all things culture—a true trailblazer.
Responsibilities:
Maintain relationship with regional influencer agency, ensuring proper brand alignment and execution throughout our evergreen influencer strategy.
Support localized influencer requests and social partnership executions throughout the US and Canada.
Work with marketing teams to apply a social lens to existing brand partnerships and messaging—tailor all items appropriately by channel.
Develop programs with partners that create new channels of exposure for Uber Eats and drive our brand metrics.
Field and judge incoming social partnership and influencer opportunities, being able to discuss and assess partnership opportunities with internal teams.
Proactively identify new opportunities to express our brand to new audiences on social, partnering with individual influencers and brands.
Innovate and iterate on existing strategies to ensure a best-in-class influencer program
Work with agency to identify and execute ‘big, bold bet’ creative influencer campaign
Measure and report impact of influencer and partnership activations and campaigns
Requirements:
The ideal candidate for this role should have:
3 – 5+ years partnership or social media influencer marketing experience.
Effective relationship management skills with an eye for detail
Deep understanding of the social media landscape.
Experience working cross-functionally with an array of internal teams.
Comprehension of deal performance metrics and opportunities to optimize
Creative outlook with inspired brand content ideas
Preferred Qualifications:
Lover of great food and culinary cultures
Flexible, with the ability to excel in a fast-paced environment.