Global Sponsorship Lead


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Job Description

Posted On: July 09, 2018

JOB PURPOSE: Lead the global center of excellence that oversees the development, implementation and activation of Caterpillar's current sponsorships and new sponsorships initiatives worldwide.


  • Sponsorship Evaluation and Partner Vetting
  • Pre- During- and Post-Event Activation
  • Content Development and Deployment
  • Dealer and Customer Engagement
  • Sponsorship Program Measurement
  • Program Budget Management

    The supervisor for this team has responsibility for developing, budgeting and implementing the annual marketing and event activation plan for the Caterpillar global sponsorship program. This position will lead a new expanded sponsorship effort into global markets.

    This role has direct responsibility for building and executing the sponsorship plan on time and on budget. Sponsorships support the goals of the annual business plan and are a key contributor to the Caterpillar brand voice and image.

    This position requires extensive collaboration and coordination between multiple internal and external groups, and serves as the main contact between the sponsorship partners and Caterpillar. The person in this position handles all contract negotiations, legal, policy and compliance issues, design and content decisions and any other associated sponsor approvals.

    The Sponsorship Supervisor oversees the selection and management of the on-site hospitality functions attended by dealers and their customers, the coordination of the Caterpillar group sponsor funds, and maintains extensive accounting records of race track hospitality charges, team expenses and dealer ticket reimbursement money.

    The person in this position will travel up to 20 weekends per year to oversee hospitality events, in addition to other global travel required to ensure sponsorship effectiveness, while also recruiting the appropriate marketing and product personnel to staff events. The Sponsorship Supervisor also provides direction to external hospitality and management firms dedicated to serving Caterpillar dealer event needs and develops all publicity and dealer support materials.

    Working with the Global Brand Marketing team to develop a multi-channel content activation programs, the Sponsorship Supervisor’s efforts are closely aligned with the corporate brand platform and all active campaigns. This role is charged with building a strong connection between the individual sponsorships and Caterpillar’s target audience(s), assuring content campaigns are planned, executed, measured and optimized in real-time. Thus, this position is a key partner and liaison with the Insights Analysis team to effectively build, measure and report on key program metrics like: brand equity, lead generation and profitable business growth.

    Required Skills

    Basic Qualifications:

  • Bachelor’s degree required
  • 7-10 years marketing experience
  • 3-5 years marketing promotions and/or brand sponsorship experience
  • Contract negotiation experience
  • Budget management experience

    Top Candidates Will Also Have:

  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.
  • Excellent interpersonal skills are required to deal with sensitive issues, develop others, and/or persuade others inside and outside the department to take specific actions.
  • Strong customer focus and ability to influence
  • Knowledge of business operations including the technical infrastructure and general business processes.

    Additional Information:

  • This position could be located in Peoria, IL or Chicago, IL
  • This position does not offer relocation assistance
  • This position will require up to 50% travel