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Experiential Marketing Lead

Harley Davidson

Milwaukee, WI

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Job Description

Posted On: July 10, 2018

The Experiential Marketing Lead is a newly created leadership role on our existing Events Team. This position will help shape how we will introduce the Harley-Davidson brand to new customers all over the world.


We are looking for an experiential marketing professional who can help develop new, innovative ideas for Harley-Davidson events and customer experiences and bring them to life. Focusing on new products, the first of which is scheduled to launch in 2019, we plan to bring Harley-Davidson to places that may not be immediately obvious.


Working within budget guidelines, and with a firm understanding of Marketing metrics and analytics, you will have the opportunity to work both strategically and tactically:


Strategic

  • Work across Marketing disciplines to identify and propose new and exciting event spaces.
  • Develop, measure and report on a consistent set of Key Performance Indicators for events to help understand each activity and to provide metrics for future event planning.
  • Provide guidance and best practice to other marketing teams so they deliver successful, measured and cost-efficient events in their markets which align with the strategy you helped develop.


    Tactical

  • Utilize the Harley-Davidson Event Management Methodology in the planning and execution of all events and ensure that all event processes are correctly mapped.
  • ​Oversee the successful execution of all Customer events for specific new products; this includes liaising with product launch partners and integrating our event planning process with other areas of marketing such as Marketing and Communications, Digital and Public Relations.
  • Play an active role in the development of each event plant, onsite execution of the plan and providing input into the Regional Customer Experience road map.


    Required Skills

    Education Required Bachelor's degree in Marketing or a related field is preferred.


    Experience Required This role typically requires 5 years of related consumer event planning experience. Your relevant work history will include strong project management experience which includes organization, planning, managing budgets, and effective leadership.