The Marketing Specialist plays a key part in driving the activations and local events across our Hill Country Furniture Partner brands. This person will manage all partnerships and sponsorships to ensure successful execution. This individual will lead strategic execution providing insights for the brand and marketing campaigns across a range of products and services.
This person will serve as the face of our brands with in-market efforts in aligning marketing strategy with our business goals and objectives. Serve as a subject matter expert in and outside our organization on all efforts related to brand awareness and promotional execution.
The Marketing Specialist will provide field and data-driven feedback team to help ensure all is on brand and aligns with campaign strategy and promotional plans. This person will also provide inventive and innovative thinking to the process to simplify and improve effectiveness and efficiency in all related processes.
In general:
Manage all Partnerships and Sponsorships and ensure total effective use and execution
Develop, manage, and lead all activations at store and partner locations
Increase the use of local events to drive traffic and improve revenue
Develop communication strategies and use data to verify performance and success
Help create, develop, and execute promotional campaigns across all markets
Develop efficiencies in current processes and manage their execution
Manage monthly reporting and archiving success and learnings for every event
Manage all related agency resources
Work with sales team to lead in the conceptualization, development and execution of local marketing communications and promotions
Assist in overseeing any PR related tasks associated with our objectives
Salary Range: 60K-65K
Consistently delivers Guest traffic above goal and beyond expectations in the retail space
Bachelor's Degree in Marketing or related field
2+ years of experience in Marketing management roles
Experience in promotional event planning and execution
Successful track record in managing partnerships and sponsorships
Effective oral and written communication skills required
Excellent interpersonal skills.
