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Event Marketing Specialist

Ashley HomeStore

New Braunfels, TX

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Job Description

Posted On: August 01, 2018

The Marketing Specialist plays a key part in driving the activations and local events across our Hill Country Furniture Partner brands. This person will manage all partnerships and sponsorships to ensure successful execution. This individual will lead strategic execution providing insights for the brand and marketing campaigns across a range of products and services.

This person will serve as the face of our brands with in-market efforts in aligning marketing strategy with our business goals and objectives. Serve as a subject matter expert in and outside our organization on all efforts related to brand awareness and promotional execution.

The Marketing Specialist will provide field and data-driven feedback team to help ensure all is on brand and aligns with campaign strategy and promotional plans. This person will also provide inventive and innovative thinking to the process to simplify and improve effectiveness and efficiency in all related processes.

In general:

  • Manage all Partnerships and Sponsorships and ensure total effective use and execution
  • Develop, manage, and lead all activations at store and partner locations
  • Increase the use of local events to drive traffic and improve revenue
  • Develop communication strategies and use data to verify performance and success
  • Help create, develop, and execute promotional campaigns across all markets
  • Develop efficiencies in current processes and manage their execution
  • Manage monthly reporting and archiving success and learnings for every event
  • Manage all related agency resources
  • Work with sales team to lead in the conceptualization, development and execution of local marketing communications and promotions
  • Assist in overseeing any PR related tasks associated with our objectives

    Salary Range: 60K-65K

    Required Skills

  • Consistently delivers Guest traffic above goal and beyond expectations in the retail space
  • Bachelor's Degree in Marketing or related field
  • 2+ years of experience in Marketing management roles
  • Experience in promotional event planning and execution
  • Successful track record in managing partnerships and sponsorships
  • Effective oral and written communication skills required
  • Excellent interpersonal skills.