As a member of the Marketing Team, the Sponsorship Marketing Consultant will report to the Senior Sponsorship Manager and will act as a strategic partner to business leaders – typically Regional Sales Executives (RSEs), Retail Sales Leaders (RSLs) and Market Presidents within an assigned region. This role will also collaborate with and support Sponsorhsip Managers across KeyBank’s corporate footprint, assisting in the development and execution of integrated campaigns and intitiatives. The Sponsorship Marketing Consultant will be responsible for understanding industry trends and recommending creative ideas and marketing solutions that drive value for Key.
ESSENTIAL JOB FUNCTIONS
Partner with Sponsorship Managers to determine objectives and execute plans for major to mid-major sponsorships that will maximize ROI
Establish effective partnerships by communicating and collaborating within and across regions with business partners and marketing colleagues
Partner with Sponsorship Management team to standardize activation approach to major and mid-major sponsorships- including messaging, creative, and promotional elements
Help identify, enhance and implement processes for the evaluation, negotiation and success measurement of regional sponsorships and events
Demonstrate creativity and innovation in identifying opportunities to drive revenue through sponsorhips, events and strategic partneships
Leverage influencing ability to obtain support and buy-in from Sales Teams and Regional Leadership on insight-driven recommendations
Monitor local performance and assist in the ongoing assessment and evaluation of sponsorship marketing initiatives to improve effectiveness, drive continuous improvement and increase value for Key
REQUIRED QUALIFICATIONS
Bachelor Degree in business or related field and/or equivalent
2+ years experience in marketing; financial services focus preferred
Proven ability to effectively organize, plan and execute multi-functional projects
Demonstrated analytical, process management, and conceptual skills
Demonstrated collaborative skills and ability to constructively challenge when needed
Possesses professional savvy; ability to effectively influence leaders and peers
Demonstrated leadership, relationship-building skills levels
Ability to travel (25%)
COMPETENCIES/SKILLS
Business Acumen: Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
Process Management: Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can’t; can simplify complex processes; gets more out of fewer resources.
Priority Setting: Spends his/her time and the time of others on what’s important; quickly zeroes in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goals; eliminates roadblocks; creates focus.
Planning: Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps; develops schedules and task/people assignments; anticipates and adjusts for problems and roadblocks; measures performance again goals; evaluates results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Problem Solving: Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers.
Key Leadership
Accountability: Keeps promises and honors commitments; Accepts responsibility for mistakes and failures and learns from them; Honors commitments and demonstrates open, honest communication.
Managerial Courage: Openly expresses views and delivers candid and constructive feedback with a positive mindset to teammates and manager; Welcomes constructive feedback and strives to improve personal effectiveness based upon feedback; Steps up to conflict and views it as an opportunity; finds common ground and fosters cooperation with minimum noise.
Drives for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented with a relentless focus on execution; steadfastly pushes self and others for results.
Client Focus: Is dedicated to meeting the expectations and requirements of internal and external clients; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with and gains their trust and respect.
Leading Change: Effectively navigates and embraces change; exhibits an openness of new ways of doing things and an adaptable, continuous improvement mindset; Makes quality decisions in a timely manner; sometimes with incomplete or ambiguous information and under tight deadlines/pressure; Provides appropriate, proactive and candid communication to team members, even with incomplete information; Re-focuses the organization in response to new strategic directions; Leads effectively in an environment of internal and external change; promotes an understanding of change among leaders.
Effective Collaboration: Identifies and involves the right stakeholders to make decisions and maximize results; Readily shares information, knowledge, best practices, and ideas with teammates; Leverages opportunities and capabilities across the team to accomplish goals; Attentive and active listener; has the patience to hear people out; can accurately restate the opinion of others even when he/she disagrees.
