The Global Consumer Marketing (GCM) organization is the marketing leadership function for Citi’s Global Consumer Bank. GCM develops and executes the global brand strategy for Citi’s consumer businesses and partners with Lines of Business and Regional/Local Markets to define and execute integrated marketing strategies that will move our marketing from "sell" to "buy". We strive to create a GCB expression of the Citi brand and marketing experiences, which in turn drives client-led growth and ensures Citi is recognized as an industry-leading global brand in the markets in which we operate.
GCM conducts a variety of activities that enhance the value of our brand, including brand management and insights; media social and content; global marketing integration; and global entertainment.
The Entertainment Marketing team is responsible for Citi’s consumer entertainment access program, Citi Private Pass, which is available to all Citi credit card and Citibank Debit Card customers. This team manages the promotion of entertainment offers to existing customers and leads the development of entertainment offers and experiences by partnering with entertainment partners in the areas of music, dining, sports and comedy.
Description & Nature of Assignment:
The Global Consumer Marketing Program Management Analyst will support the Vice President of Entertainment Marketing with management of program campaigns and strategic projects. The individual will get a broad understanding of entertainment promotions, vendor management and website and email development and deployment. This position will involve exposure and collaboration with both external entertainment companies and internal parties (including various marketing channels, legal, and social media). The individual will need to be an effective communicator and collaborator; an adept marketer who is in tune with popular culture and consumer passions; proactive; able to multi-task and ensure deadlines are met and properly managed; and be results-oriented. The position requires careful attention to the mechanics of a marketing program and also requires strong interpersonal skills to work with a wide array of internal stakeholders as well as a willingness to play an active role in marketing strategy and operations. Most importantly, this role requires a self-motivated individual who will bring an attitude of optimism and a strong desire to learn more about consumer and entertainment marketing.
Key Objectives:
Build creative assets for weekly email communications, in collaboration with internal and external partners and vendors; manage the communication creative review process with internal legal partners.
Support project management of the redesign and launch of the Citi Private Pass website, in partnership with team stakeholders as well as agency, legal, and operations partners to build brand value by offering a fully responsive, optimized fan experience.
Collaborate with Citi’s largest entertainment partner, Live Nation, and across the entertainment team to promote Citi’s entertainment access platform across various channels, including email, website, account online, and social media to drive category spend and loyalty.
Support microsite management, including vendor management (Third Party Risk Assessments), and contractual management and negotiations; partner with external website developer to schedule updates and enhancements to the website.
Manage the customer experience by working with internal and external partners to resolve complaints and oversee controls; educate servicing teams and collaborate on program training and processes.
Develop and maintain quarterly marketing dashboard to track key program metrics.
Manage relationships with internal marketing channel partners; secure quarterly product targeting approvals.
Partner with Decision Management, internal analytics partners and channel partners to develop and execute effective targeting strategies; secure required Treating Customers Fairly (TCF) and Marketing Criteria Risk Assessment (MCRA) approvals.
Evaluate marketing technology vendors that can help achieve marketing efficiencies.
Support other strategic projects and campaigns on an as needed basis – this may include assisting with critical compliance tasks.
Manage internal ticket request process and fulfillment
Development Value: The role will offer exposure across the GCM team and will allow the candidate to develop an advanced understanding of Citi’s consumer entertainment access program and Citi’s marketing channels.
Educational Requirements: B.A. or B.S. required; MBA not required
High degree of proficiency required: Microsoft Office suite (Excel, PowerPoint, Outlook)
Strong communication skills (written/verbal), organized and interpersonal savvy – ensuring that all parties are informed despite capricious nature of entertainment marketing
Ability to win confidence, react quickly to new information and guide decisions that balance multiple objectives
Excellent attention to detail, as work products will often have visibility to consumers and key partners
Able to successfully navigate within varying degrees of ambiguity in a fast-paced environment and meet deadlines with accuracy
Positive and enthusiastic
Strong desire to become immersed in consumer marketing and to continue to develop in this area over time
