Job Description
Posted On: September 18, 2018
The Brand Communications and Experiential Marketing Manager, Rolls-Royce Motor Cars North America (RRMC NA) will lead an integrated brand and experiential marketing strategy and assume ownership of its successful delivery to increase brand awareness, shape brand perception and immerse customers and prospects into a unique brand experience. The region includes USA, Canada and Latin America.
This position will develop customer centric, national experiential brand experiences and platforms. Additionally, this position will develop and implement national direct marketing and digital marketing strategy incl. media planning, to include reporting and analysis.
The incumbent will manage activities in conjunction with local partners and agencies, working closely with key internal team members to execute region specific ideas as appropriate. Activations include (but are not exclusive to) the Pebble Beach Concours d’Elegance, National New Vehicle Launch Events, VIP Loaner Programs and Art programs.
He/she will also be responsible for measuring and monitoring ROI on all activities and establishing quantitative and qualitative success reporting. This position will also be in charge of monitoring and controlling individual project expenditure to ensure maximum results and activities are delivered on time, within budget and with respective ROI.
Required Skills
Minimum Requirements: