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Global Go-to-Market Marketing Manager, YouTube Music

Google

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Job Description

Posted On: October 15, 2018

  • Develop and manage a pipeline of consumer activations across media, partnerships, experiential, editorial and creative. Build a bespoke system to understand assess and respond to an inflow of Music campaigns and prepare presentations to clearly communicate findings from initiatives to management and to the broader organization.
  • Define and captain the campaign strategy for global music tentpole moments (e.g. Latin Grammy’s, American Music Awards and Coachella).
  • Partner closely with multiple teams to identify opportunities and deliver integrated marketing campaigns.
  • Create custom activations with select media moments and artists to amplify the YouTube Music brand and ultimately drive subscriptions.
  • Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas and track and measure campaign success (consumer data and subscription funnel data) with regular quant-driven check-ins with Google leaderships.


    Required Skills

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience working in a marketing role in the music/entertainment industries.
  • A passion for music and/or experience in music marketing.
  • Integrated Marketing Campaign leadership experience and Go-to-Market experience, with the ability to manage campaigns with large budgets.
  • Demonstrated ability to utilize consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience.
  • Ability to influence effectively cross-functionally across all levels of management.
  • Ability to work on multiple projects simultaneously in a fast paced dynamic environment.
  • Excellent collaboration and communication skills, with the ability to lead, communicate and build collaborative partnerships with product partners and other cross-functional teams.