Develop and manage a pipeline of consumer activations across media, partnerships, experiential, editorial and creative. Build a bespoke system to understand assess and respond to an inflow of Music campaigns and prepare presentations to clearly communicate findings from initiatives to management and to the broader organization.
Define and captain the campaign strategy for global music tentpole moments (e.g. Latin Grammy’s, American Music Awards and Coachella).
Partner closely with multiple teams to identify opportunities and deliver integrated marketing campaigns.
Create custom activations with select media moments and artists to amplify the YouTube Music brand and ultimately drive subscriptions.
Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas and track and measure campaign success (consumer data and subscription funnel data) with regular quant-driven check-ins with Google leaderships.
Required Skills
Bachelor's degree or equivalent practical experience.
5 years of experience working in a marketing role in the music/entertainment industries.
A passion for music and/or experience in music marketing.
Integrated Marketing Campaign leadership experience and Go-to-Market experience, with the ability to manage campaigns with large budgets.
Demonstrated ability to utilize consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience.
Ability to influence effectively cross-functionally across all levels of management.
Ability to work on multiple projects simultaneously in a fast paced dynamic environment.
Excellent collaboration and communication skills, with the ability to lead, communicate and build collaborative partnerships with product partners and other cross-functional teams.
Please log in to access this feature. Don't have an account? Sign up today!