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Marketing Director, Brand Sponsorships and Experiential Marketing

The Hartford

Hartford, CT

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Job Description

Posted On: November 02, 2018

  • Direct management and oversight of national and regional sponsorship teams
  • Shape and support the strategy and objectives for both national and regional sponsorship properties
  • Lead the execution and activation of national and regional sponsorship properties
  • Understand individual line of business needs to build sponsorship activations that maximize return on investment and meet key performance objectives
  • Influence cross-functional teams (internal and external) through the development and execution of sponsorship activations. Cross-functional teams include event marketing, public relations, media, social and field sales support.
  • Communicate key metrics and opportunities through written reports, presentations and stakeholder status meetings.
  • Key contributor in the negotiation and valuation of new sponsorships and the renewal of existing sponsorship properties, including reviewing, finalizing and processing partner and spokesperson contracts
  • Proficient and accurate budget management and reporting


    Required Skills

  • At least 10-15 years' experience in marketing required, with experience in Experiential, Sponsorships and Sports/Entertainment Marketing strongly preferred
  • Minimum of five to seven years of demonstrated success in sponsorships, strategy development or experiential marketing required
  • Minimum of three to five years of demonstrated exceptional organizational and project management skills in an ever-changing environment
  • Experience interacting with and presenting to senior executives required; coupled with the ability to think and plan ahead while delivering in a deliberate and tight, buttoned-up manner
  • Experience successfully managing a marketing budget required.
  • Proven autonomous performance and leadership in a fast-paced environment, with the ability to handle multiple priorities with competing deadlines; record of sound decision making under pressure/compressed timelines
  • Strong verbal and written communication skills
  • Strategic thought leader who has the ability to think differently and disrupt where appropriate; customer-centric mindset and approach applied to creative thinking and program innovation
  • Must be flexible in approach and with the ability to execute quickly with a close attention to detail
  • A “can-do” attitude coupled with a readiness/willingness to ‘roll up your sleeves’ and manage on-site details and logistics
  • Proficiency with PowerPoint, Word, Excel, Google Docs
  • Demonstrated ability to handle complex negotiations maximizing ROI
  • Flexibility to work some late nights as events require and also to travel 20+% from March through October, including some weekends
  • Bachelor's Degree required; equivalent Military experience may also be considered; advanced degree preferred
  • Interest in and enthusiasm for both insurance and baseball