Lead all influencer, PR, and sponsorship activity for the SBA, including strategy, plan development and execution.
Own and champion consumer engagement team understanding and application of consumer social behaviors and opportunities through social listening, cultural trend-spotting and understanding of social landscape; identify where brands have a right/role to play in culture and culturally relevant moments.
Manage agency through development of consumer centric omnichannel plans that deliver on brand objectives.
Develop a best-in-class proactive1:1 consumer engagement strategy that easily connects to our proprietary 360One data system; oversee day-to-day execution.
Responsible for consistent execution of Brand Voice and consumer care standards; set guidelines and leads clear orchestration of owned channel response through corp comm and call center.
Develop and manage experiential programs that delight the consumer, deliver a positive memorable brand experience and are measurable.
Guide technology recommendations for social listening activities that will be able to connect to larger data acquisition strategy.
Lead the integration of external provocation into Consumer Engagement strategy.
Develop and nurture collaborative relationships with the SBA engagement team that are rooted in trust and communication; partner closely with CoE teams to implement best practices and standards.
BS/BA degree. MBA preferred.
7-10 years of experience in a PR or social media role.
Managed agency relationships
CPG experience a plus
Agency experience a plus
Deep understanding of PR with experience developing and executing earned media programs
Experience developing and executing experiential programs
Experience developing and executing strategic partnerships and sponsorships
Deep understanding of the social platform landscape with the ability to evaluate brand opportunity
Fluent in developing relationships with influencers to create brand programs
Ability to present complex social data in a meaningful and applicable fashion
Experience listening and responding to multiple brand social conversations
Familiarity with social listening technologies and the ability to connect to data and insight collection
Strong strategic thinker with excellent analytical skills which translate to brand storytelling
Able to create strong, positive, collaborative relationships through excellent communication skills and the ability to build trust.
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