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Experiential Marketing Manager

GU Energy

Berkeley, California

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Job Description

Posted On: November 26, 2018

  • Works closely with a counterpart in Experiential Marketing and with the Marketing Communications Team to build a marketing program that meets needs of key stakeholders and business goals for the Product, Sales and Marketing components of the GU brand.
  • “Road warrior” skills, including but not limited to: approachability, organizational agility, learning on the fly, conflict management, timely decision-making, patience, planning, presentation skills, problem-solving, process management, energy/timeline management, organizing and managing people and schedules, and grit.
  • Collaborates with Marketing team to plan and budget; develops the annual Master Calendar, Content Plan, Athlete and Event Plan and associated marketing plans.
  • Negotiates contracts and facilitates content projects.
  • Manages the Event program for endurance events and all verticals GU participates in on an annual and week-to-week basis, negotiating contracts, defining and executing activations, representing GU at events and serving as the primary liaison with race directors and event organizers, providing them exceptional customer service.
  • Fields requests for new event sponsorships in a timely manner.
  • Plans, stages, coordinates, attends/staffs and manages all aspects of events and is responsible for operational details (hands-on approach).
  • Manages "GUmmunity" staffing at events to effectively support superior brand activation.
  • Collaborates with Marketing Communications Manager to document projects and event activations.
  • Troubleshoots and resolves any and all problems on event days.
  • Liaises cross-functionally with sales team, executive team and other key departments to identify their needs and ensure expectations are met.
  • Gathers and provides feedback and periodic reports to stakeholders.
  • Performs other duties as required.
  • 60-80% travel in/out of state; varies by season.

    Required Skills

  • Bachelor's degree in marketing or equivalent work experience required.
  • 2+ years with proven event management experience required.
  • Expert soup-to-nuts event planning and execution - must be able to multi-task and plan multiple events at once.
  • Expertise in sponsored athlete and event activation.
  • Experience with Public/Media Relations for Run, Bike, Tri, Outdoor and mainstream consumer marketplaces. Comfortable speaking on behalf of the company to media channels in ad hoc situations.
  • Knowledge of endurance sports.
  • Strong organizational skills and attention to detail.
  • Facility with marketing process development; proven ability to work effectively with a team.
  • Proven experience providing excellent customer service.
  • Creative problem-solving abilities.
  • Ability to work in an open workspace environment.
  • Works well under pressure and deadlines; comfortable with change.
  • Proficient in Microsoft Office.
  • Familiarity with GU Energy products.
  • Must be able to lift up to 50 lbs.
  • Graduate-level degree in marketing-related discipline.
  • Experience with a cycling/run/tri/outdoor or action sports industry brand.
  • Expertise with Marketing ROI measurement, reporting and analysis.
  • Visionary marketing leader with track record of innovating marketing programs that drive measurable increases in customer demand and retail sell-through.
  • Expertise with athlete promotion and content generation.
  • Expertise with sports marketing activation via social media.