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National Director Sports & Entertainment

Loews Hotels

New York, NY

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Job Description

Posted On: February 13, 2019

Headquartered in New York City, located in midtown Manhattan on New York’s famed Eastside, our Loews Hotels & Co Home Office teams provide support to all our properties throughout the United States and Canada. Our talented teams provide guidance over strategic planning, operations, revenue management, communications, marketing, finance, human resources, and information technology. The National Director of Sports & Entertainment reports to the Vice President, Loews Sales Organization, and can be based remotely with the ability to travel up to 50% for assigned and qualified sales activities. The position will focus on Sports + Entertainment Vertical Market(s) and will be provided a working list of up to 30 identified “Key” accounts that have business potential in Loews markets, in addition to a new business prospecting revenue goal to identify additional opportunities within the vertical market deployment for the brand.


This National Director, Sports & Entertainment must be both well-versed and savvy in sales systems, including but not limited to Delphi.FDC, Knowland Market Analytics, and other social selling networks. This position requires excellent communication, solicitation and consultative selling skills and will work closely with both the property sales teams for in-market specific accounts and the national sales team for the majority of accounts which will be nationally/brand focused. This will require alignment on sales calls, brand signature events and travel + tradeshows to achieve the desired account penetration. The position will require attendance at major vertical markets travel + tradeshows, require sales calls, the development of tactical sales plans and the proper implementation of potent key initiatives and processes to benefit the brand’s top-line, market share gains and market reputation. In addition, this position will require presentation skills to report quarterly on account performance + penetration, with short + long term goals to ensure success. All action plans + sales activity will be required to be in Delphi.FDC.


Job Specific

  • Direct management, oversight and revenue goal + share growth responsibilities of identified and assigned business development group accounts.
  • Work within LSO comms framework to ensure that the hotels are kept abreast of key market + account trends, production and high-impact sales activities
  • Create, execute + monitor strategic planning processes through production management and quarterly reviews discussions with assigned accounts and calibrate as necessary.
  • Solicitation savvy with both Loews Sales Tools & Systems as well as other social selling sites
  • Execute sales calls in market and over the phone
  • > National Sales liaison to properties for Sports + Entertainment opportunities and action plans moving through the year
  • Provide leadership and guidance to the property sales teams and new development opening teams to identify accounts with potential for specific hotels and collaborate to develop specific strategies + action plans to ensure share growth.
  • Collaborate with Commercial Analyst to ensure tracking and measurement of relevant analytics + reporting
  • Development of tactical sales plans and proper implementation of potent key initiatives and processes to benefit the brand’s top-line, market share gains and market reputation.
  • Organization and attendance to key tradeshows to gain exposure for current hotel portfolio and new projects (e.g., Tour Connections, MLB, etc.).
  • Identify and penetrate Travel Agencies immersed in the Entertainment + Sports segments.
  • Support revenue generation for new and need hotels through influence of identified accounts.
  • Quarterly account meetings and overview document to review account list action items, successes and next steps
  • Maintain account notes in Delphi


    General

  • Must be able to perform the duties outlined within the assigned job description.
  • Strategic thinker, skilled in leveraging information and data to organize + craft strategic plans for a new focus market.
  • Practiced and able to investigate assigned accounts through aggressive + targeted telemarketing campaigns.
  • Ability to change with the needs of the company and assigned hotels.
  • Other duties as assigned
  • Team player with strong communication skills both verbally and in writing with ability to be concise but effective
  • A proactive ‘hunter” mentality, curious with a passion for driving results
  • Excellent solicitation skills
  • Strong business acumen
  • Self-motivated
  • Ability to integrate and emulate the Loews Culture


    Required Skills

  • Knowledge of the industry, group business + contacts and marketplaces in which Loews Hotels are represented and seeking to have representation.
  • Keen knowledge of the sales process in order to collaborate with field group sellers and execute on strategy.
  • Ability to travel.
  • Proficiency in Loews Sales Systems, including but not limited to: Delphi.FDC, Knowland Marketing Analytics + Insights, Social selling tools, such as LinkedIn
  • Communication, networking, negotiating, and presentation skills
  • Skilled leader with strong organizational skills
  • Active involvement in key industry organizations
  • Education: Bachelor’s Degree or equivalent experience
  • Experience: Sales leadership experience with 5 years in a sales office environment. Thorough knowledge of Delphi SSRS reports, Crystal reports and Market vision reports and how to write them.
  • Licenses or Certificates: Delphi Certification (preferred) , SSRS Training