A shared services role, the Sr. Advisor, Partnerships, is an experienced professional responsible for providing marketing and sponsorship support to the Partnerships Team and the Partnerships Manager. This role is responsible for the day-to-day management of Sport Chek’s sport partners, with a focus on proactive partner management. You will develop the short term strategic direction for our partnerships and lead cross functional teams in the planning and execution of activations that support business objectives. You will develop programs that take advantage of available assets in support of Sport Chek’s Partnership agreements. Specific partnerships include: NHL teams such as the Vancouver Canucks, National Sports Organizations like Hockey Canada, as well as community events like the Sport Chek Mother’s Day Run. This role will require a high degree of collaboration and communication with other team members across business units within the Canadian Tire Family of Companies.
Manage the day-to-day relationship with Sport Chek’s mid-large sport partners.
Developing and executing plans and programs that meet Sport Partnership business and stakeholder requirements.
Work collaboratively with project team to advance sponsorship priorities and develop effective integrated communication plans within FGL and CTC.
Lead cross functional projects, responsible for planning, reporting and integration
Provide experience and best practice-based support and guidance to stakeholders for executing initiatives.
Understand rules & guidelines regarding access to assets and ensures banners are well informed.
Track measurements to ensure effectiveness of all programs and appropriate ROI.
Creative and strategic development including writing, editing and presentation development.
Support the tracking of annual partner budgets.
We are looking for individuals who are:
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Creative and courageous, with the ability to manage in an environment of change and ambiguity to help us take bold, strategic moves in this rapidly evolving retail environment
Action oriented, and comfortable taking calculated risks to better serve our customers and business
Outcome focused, critical thinkers with the ability to analyze and visualize, to ensure continuous improvement across our entire business
Collaborative team players with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward
Inclusive leaders who build and develop teams that effectively anticipate and respond to disruption, while consistently delivering strong performance
If you’re curious, ready to take on new challenges and open to doing things differently to help us evolve rapidly, then this is definitely the place to be.
What you bring
Post-secondary education in Sports Management/Marketing/Sponsorship, Marketing, Event Management.
Minimum of 5 to 7 years of proven experience in events, marketing & communications, sponsorship and/or sports marketing.
Passionate about sport from grassroots to high performance.
Ability to balance multiple priorities, prioritize and deliver programs and tactics on time to budget in an ambiguous, fast-paced, deadline-oriented environment.
Comfortable working in a cross-functional team across multiple banners.
Self-starter and ability to influence without authority.
Strong computer skills, particularly in MS Word, PowerPoint and Excel.
Exceptional writing, editing, and presentation skills.
Ability to work within a matrix organization.
Ability to travel up to 25% and must be willing to work nights or weekends on occasion.
