Drive global entertainment and influencer marketing strategy inclusive of asset acquisition, seeding, and activation. Support all business units with entertainment and influencer needs.
Set global entertainment and influencer marketing strategy.
Lead entertainment asset identification and usage to support Brand positioning
Lead talent search and acquisition, including contractual negotiation and execution
Ensure that relationship between artist and brand is managed with respect to artist desires, and prioritizing brand needs.
Manage product seeding to artist and their respective team. Create and maintain relationships with entertainment agencies
Lead integrated cross-functional team on specific asset plans/activations (BU, Newsroom, CTC, DBC)
Lead negotiations and execution of product collaboration deals in close collaboration with Business units Management and execution of asset activation plans
Strong strategic and analytical skills Knowledge of the Music and Sneaker culture Strong knowledge of internal organization and systems Experience and ability to navigate and collaborate with diverse groups both internally and Very disciplined and self-motivated
Highly organized with a strong work ethic that can lead a team effectively externally Proactive, strong detail orientation and organizational skills Strong written and verbal communication
Bachelors Degree with 10+ years of experience.
Strong PC proficiency (Word, Excel, PowerPoint) and verbal/written communications skills are required.
Candidate must also possess strong detail orientation, organizational skills, service-oriented mindset, and must be connected to youth, music, and sports.
Ability to travel 25%
Qualifications (Minimum required education and experience):