This is an Entertainment Marketing lead role with responsibility for crafting branded entertainment and content strategies across the portfolio of Sparking, Still and VEB brands. This individual will lead the strategy, identification, negotiation and management of talent and asset partnerships which ultimately drive brand health and profit through a strategic partnership portfolio. The Director, Entertainment Marketing is a key cross functional thought leader and collaborator who provides influence and expertise across celebrity talent, influencers, film, television, product placement/integration, fashion, fitness, culinary, lifestyle partnerships and more.
This position works closely with the Content team to expand the reach of stories we tell for our brands as well as other critical business partners such as Connections, Public Relations, Public Affairs and Communications, Business Affairs, Legal, customer teams and more. This role also has indirect supervision of cross functional colleagues who are working on entertainment projects as well as supervision of an agency team.
This role has leadership and influence over entertainment partner plans and integration across brand plans, making decisions on the daily activation and output of entertainment partnerships that support the brand campaigns.
KEY DUTIES/RESPONSIBILITIES:
Strategic leadership in the identification and development of entertainment initiatives and innovation for National campaigns including television, print, digital, social media, promotions, customer, experiential, influencer and experiential marketing. (25%)
Lead, identify, gain internal consensus, influence critical decisions across key constituents for celebrity talent and partnerships across entertainment verticals (celebrity talent, cultural influencers, film, television, product placement/integration, fashion, fitness, food etc.). Negotiation lead and face of the Company with top level executives in the entertainment industry. (25%)
Subject matter expert and cross functional leader who successfully implements, branded entertainment initiatives and innovation across content, brand, media, legal, PAC, business affairs, finance , retail, sales, customer, and more. (25%)
Key leader and stakeholder in the management of multi-million dollar celebrity partnerships, cultural influencers and key entertainment sponsorships, properties, events and industry relationships on behalf of the Company. (15%)
Analyze media and entertainment landscape, market trends and competitor activity to identify, advocate and implement new innovation and business development opportunities. Deliver new solutions and positive change across all lines of business by bringing the right analysis, consulting, and delivery, while driving a “how can I add value” approach to partnership. (10%)
Bachelor's Degree required; Advanced Degree preferred
Ability to work effectively and efficiently both individually and in a team environment operating in a fast, complex environment that is constantly changing
Proven ability to communicate effectively, clearly and concisely; able to tailor communications to the size and nature of the audience
Ability to identify, document and gain senior business management support for strategic initiatives
Strategy development and stewardship of marketing plans, budget and activation inclusive of competitive landscape analysis.
Financial acumen, diligence and analysis
Entertainment Industry experience
Relationship Management
Broad system influencing skills
Problem solving
Delivers results
Consumer Focus
Marketing research media
