Marketing Analyst - Sports & Partnerships Marketing

This role has flexibility to be filled as an L07 or L06, in line with the candidates' experience

Frito-Lay has grown its Sports/Partnership capability to be a strategic function in driving sales at the local and national level. From just a handful of partnerships to over 80 contracts today, our team is responsible for league, team, player and other partnership deals. Each partnership is evaluated against our partnership strategy to insure a proper return on investment.

Frito-Lay / PepsiCo is always looking to tap into relevant passion points of our consumer and Sports, Music and Entertainment is at the heart of many of the consumer targets. The marketing team works to deliver 1+1 = 3 programming and activation to deliver real business results.

This is a great opportunity for a strong business analyst to drive significant impact on high visibility projects as a Sports Marketing Analyst. The Sports Marketing Analyst will play an integral role in supporting strategic growth plans for the business. This role will offer critical experiences in business analytics, insights, strategy execution, creative development and project leadership.

Key Accountabilities: