PepsiCo’s Beverages North America team (PBNA) is looking for driven, passionate, innovative and entrepreneurial individuals to be a part of our exciting Local Marketing growth agenda.
Working within a fast-paced and innovative environment, you will be challenged to achieve both business and personal growth through innovation and a high degree of ingenuity and responsibility.
PBNA’s Division Teams are responsible for developing and driving a nationally great, locally even better brand strategy for each of PepsiCo’s key beverage trademarks. The work includes building a strategic vision, setting the agenda and ensuring world-class execution to deliver both short-term and long-term results. The Marketing Senior Analyst will be responsible for the day-to-day support related to development, execution and analysis of various marketing initiatives in PBNA’s Central Region.
Qualifications/Requirements
Key responsibilities include:
Develop and Execute brand initiatives that create a deeper relationship and engagement with consumers
Develop and manage key customer relationships
Collaborate and partner with internal/external resources (agencies, cross-functional teams, brand team, ERGs, local teams and insights)
Help manage sports marketing, including region wide NFL and NBA player programming and activation
Manage all agency / cross-functional touch-points across development, alignment execution and tracking while developing strong working relationships
Evaluate effectiveness and efficiency of current programs and tactics and make recommendations for changes and improvements
Apply in-depth understanding of consumer insights, trends, consumer perceptions, need states and purchase/consumption behavior to advance the business
Manage the team budget
Undergraduate Degree required; Advanced Degree strongly preferred
3+ years prior Brand Marketing experience if undergrad or 1 year prior Brand Marketing experience if advanced degree
Passion for connecting with consumers in meaningful ways
Strong project management leading cross-functional teams and influencing key stakeholders
An understanding of how consumer insights drive the development of effective marketing campaigns and programming
Excellent multi-tasking, project management and prioritization skills
Ability to effectively work and collaborate on cross-functional teams and in a matrix environment
Demonstrated ability to develop and cultivate relationships
Budget management skills
Advanced PowerPoint and Excel skills