The Entertainment & Influencer Senior Manager will inspire consumers through leveraging cultural influencers and key product stories, in partnership with key categories, functions and broader geography and global marketing teams. This role will provide strong leadership and entrepreneur skills to lead the cross-functional marketing team and contribute to the overall business growth. Reporting to the Sr. Director of Communications & Entertainment, this role will work closely with all communication and marketing disciplines, category teams and internal stakeholders.
Responsibilities
Lead New Era’s influencer and entertainment marketing vision from strategy to execution across all brand categories
Build, manage and maintain relationships with a wide range of influencers, talent and partners across key verticals with a goal to constantly gain exposure for the brand
Identify, recommend and execute sponsorship, partnership and product collaboration opportunities in the entertainment space including: musicians, actors/actresses, artists, gaming, local/regional influencers, social media influencers and events/festivals
Implement quick response and long-term strategic plans to capitalize on constant influencer industry changes
Develop and manages a direct relationship with artists, entertainers, key industry managers/people, stylists, wardrobe and other people tied to key product stories & placement targets
Strategically seed product to key entertainers, influencers and stylists in order to advance the appeal of the brand and key collections
Determine, manage and effectively communicate priorities, development timelines, budgets, dependencies, scope and constraints to all business and marketing stakeholders
Develop and maintain a proprietary database complete with contact details and diary of communications and targeted entertainer list/connectivity
Keep all sensitive matters confidential
Other duties as assigned
Knowledge, Skills, and Abilities
Proven track record of leadership skills, successful marketing, business development, and event management experience
Established base of current contacts in entertainment, media and influencer channels
Strong analytical and risk assessment capabilities to anticipate trends and turn insights into action
Team player with strong soft skills
Robust understanding of cultural landscape and aspirational brands across all segments
Effectively builds relationships and partnerships that facilitate collaboration and drive change
Appreciation for sports on global scale
Ability to handle confidential information and interact with high-level executives, celebrities, athletes and VIP’s
Understanding of budget management/allocation
Desire to develop team process and maximize efficiencies
Must be punctual and possess strong work ethic
Education and Experience
Bachelor’s degree in Business, Marketing, Communication or related field required
8-10+ years of experience successfully leading entertainment and influencer strategies for brands in sports, lifestyle & youth culture; including but not limited to: headwear, apparel, footwear, accessories, retail, gaming, music/entertainment and sports in North America and Globally
Strong cultural marketing and relationship-building skills. Also, candidate should exhibit a high energy level that gets people excited and wanting to participate in and support brand initiatives
Demonstrated experience leading the development of an annual marketing plan, and corresponding budget, across multiple product launches, channels of distribution and multiple marketing functions of direct and indirect budget authority
Strategic planning and business analysis experience, including experience making business decisions that impact product and business growth
Travel
25%-30% travel, as needed
