Increase PUMA brand awareness, visibility and desirability in the Basketball category across the world by developing and executing compelling, culturally relevant, on brand, commercially relevant marketing plans that ultimately drive demand for PUMA Basketball product, in alignment with the Head of Basketball Marketing
Lead the Sell In Process for Basketball, making sure initiatives are well represented to internal audience at key internal meetings and ensure the global markets have what they need to bring the product stories to life
Help to streamline approvals as needed – designers, copywriters, planners, and the different consumer channels with key stakeholders within the BU
Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic, culturally relevant recommendations.
Develop and manage global brand activation strategies including events, sponsorships, etc.
Work cross-functionally throughout the organization with Product Line Manager, Design, Development and marketing to effectively develop, partner on and manage product campaigns that tell brand stories and generate sales
Required Skills
Bachelor's degree in Marketing or Communication (or related field).
Must have at least 5 years of Marketing Experience.
Interest on Running and Training sport preferred.
Experience and familiarity with the sporting goods, fashion, lifestyle, or consumer goods space.
Should have an international/global mindset.
Excellent communication skills, verbal and written.
Must be highly collaborative and have the ability to work within a cross-functional team.
Domestic and/or international travel up to 15% annually.
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