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Director, Sports Marketing- Jordan Brand

Nike

Beaverton, OR

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Job Description

Posted On: July 18, 2019

Nike exists to innovate for athletes. Nike Sports Marketing professionals provide the vital linkage between the company and Nike-sponsored athletes, clubs and federations worldwide. Sports marketing employees partner with premier athletes to collect insights about existing and future products, gather inspirational stories about sport, and cultivate long-term relationships between the athletes and the company. The team develops and executes sports marketing strategies, obtains endorsements and licensing agreements and serves as Nike ambassadors to the sports community worldwide. Their relationships build the foundation of Nike’s product creation: Nike creates exceptional products because its employees listen to exceptional athletes.


As our Director, Sports Marketing, Jordan Brand, you'll lead the development and implementation of company-wide sports marketing strategy designed to support and strengthen Jordan Brands position and business growth in performance category. You'll create and lead the implementation of NIKE inc’s core sports marketing strategy -- seek, sign, serve -- and leverage some of the best athletes in the world. You’ll develop and maintain key relationships. You’ll support the development of new and innovative products and marketing ideas in partnership with Brand, Footwear, and Communications. You'll develop realistic budgets, update regularly, and work on upgrading budgeting/financial skills and discipline across the department. You'll work across NIKE's business matrix focusing on marketing and product to facilitate the integration process of NIKE's top endorsers. You'll provide real-time information and athlete insights to the rest of the organizations to help create brand stories and create the best performance product on the market. You'll lead the people and keep the department energized, motivated and passionate about a single vision. You'll select, educate, develop and motivates the staff. Also, you'll create a positive environment that facilitates personal accountability and collaboration.


RESPONSIBILITIES:

  • Seek, sign and service sports assets as well as the direction of the portfolio of team member and team/club endorsements.
  • Serve as an all-around expert on Jordan Brand athletes and provide SM guidance and direction companywide.
  • Develop strategy and a portfolio of assets.
  • Spearhead contractual negotiation process from start to finish in partnership with Business & Legal Affairs.
  • Accountable for performance and results of all sports marketing related business.
  • Develop and implement strategic vision and strategic plans for Sports Marketing.
  • Deliver out-of-the-box thinking that enhances Jordan Brand athlete experience
  • Partner with Brand and Communications to champion opportunities that celebrate big performance moments and milestones and elevate Jordan Brand athletes


    Required Skills

    Qualifications

  • Bachelor's Degree in Business, Marketing or related field; advanced degree preferred
  • 10+ years combined marketing, advertising, sports marketing, retail, sales and product marketing experience with a high profile, global brand organization
  • Extensive Jordan Brand and NIKE knowledge preferred
  • Strong understanding of lifestyle and sneaker culture
  • Sports fanatic
  • Extensive contacts, knowledge of and experience in sports and marketing
  • Experience in sports industry as a professional athlete, agent or industry executive preferred
  • Demonstrated ability to develop and cultivate operational strategy and excellence throughout the marketing process, identifying and adopting best practices to optimize performance
  • Ability to direct the resolution of highly complex business problems
  • Experience managing (directly or virtually) diverse teams with potentially competing priorities.
  • Ability to travel 25% of the time