Senior Marketing Representative - Sponsorships and Brand Activation

United Airlines

Chicago, IL

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Job Description

Posted On: August 06, 2019

This position is responsible for the coordination, deployment and fulfillment of marketing activation programs supporting United’s $40M sponsorship portfolio and other brand initiatives. This includes working closely with our sponsorship marketing agencies, managing events supporting the sports, entertainment and lifestyle sponsorship portfolio, and ensuring United gets the most value out of our agency support.

  • Work with internal groups, agencies and sponsorship properties to execute deliverables and activation programs on-time and on-budget
  • Oversee the design of promotional programs to ensure achievement of objectives around brand activation and customer and employee engagement
  • Perform critical administrative duties, including tracking and monitoring results of sponsorship activation programs
  • Facilitate sponsorship requests process with internal stakeholders and agency partners

    Required Skills


  • Extensive sponsorship marketing and agency knowledge
  • Knowledge of advertising and media planning
  • Knowledge and strong understanding of the airline industry and landscape
  • Understanding of global sponsorship business and social practices
  • Excellent verbal and written communication skills, and strong interpersonal skills
  • Strong project management and analytical skills
  • Strong budgetary skills and planning
  • Ability to synthesize extensive amounts of data in easily understood, short presentations
  • Ability to manage multiple projects with competing priorities and ensure attention to detail
  • Bachelor's degree
  • 4+ years client, agency or property experience, including sponsorship marketing
  • Must be legally authorized to work in the United States for any employer without sponsorship


  • Majors of Marketing, Advertising, Business, Journalism or Communications