Position Summary
The SponsorshipMarketing Analyst will be part of the Sponsorship Marketing team which oversees a portfolio of sports, entertainment, arts & culture sponsorships in New York, Boston, Fort Lauderdale, Orlando, Puerto Rico and the Dominican Republic. The Sponsorship Marketing Analyst is based in New York and reports to the Sponsorship Marketing Manager. The Analyst will be the day-to-day point of contact for a selection of partners and will be responsible for utilizing all sponsorship assets, developing and trafficking creative, allocating tickets and implementing sponsorship activations.
The Analyst relies on and partners closely with internal work groups including Brand, Design, Advertising, Product, Corporate Communications, Marketing Analytics, Legal and Revenue Management, in order to execute on sponsorship plans.
The Analyst is capable of big picture thinking while also skilled at detail-oriented execution. The Analyst enjoys working in a fast-paced, collaborative environment and concepting new ways to elevate our sponsorships that set JetBlue apart. The Analyst is capable of navigating a matrix organization, is an effective communicator and is skilled at building and maintaining relationships with individuals at a variety of levels inside and outside of the organization.
Essential Responsibilities
Oversee and fulfill all contractual sponsorship assets, assuring that elements work cohesively to drive JetBlue’s brand and business
Develop creativebriefsfor signage and digital advertising, assuring messaging consistency
Evaluate and provide feedback on sponsored content and programming including social media, digital & in-game features
Create ticket allocation plans and track fulfillment
Plan and execute on-site promotions
Support in concepting and executing sponsorship activations both online and offline, inclusive of:
Creative asset development
Scheduling social media posts
Briefing and securing approvals from applicable work groups
Managing vendors
Budget tracking
Become the internal expert on your sponsorships and monitor all storylines and developments to identify culturally relevant marketing moments for JetBlue
Track all sponsorship assets and programs against KPIs and develop recaps
Evaluate new sponsorship opportunities and support in contract development
Assist with research and presentation development as needed
Other duties as assigned
Minimum Experience and Qualifications
Bachelor’s Degree inMarketing, Communications, Business, Sports Marketingor related field
Two (2) years of marketing, agency, communications, sports businessand / or airline experience
Ability to be flexible, multi-task and prioritize in a fast-paced, changing environment
Possesses a strong sense of urgency with the ability to take initiative and work independently
High attention to detail with the ability to think critically
Effective written, verbal and presentation skills
Ability to work non-traditional hours (nights/weekends)
Available for occasional overnight travel (15%)
In possession of valid travel documents with the ability to travel in and out of the United States
Must pass a ten (10) year background check and pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Preferred Experience and Qualifications
Three (3) or more years of marketing, agency, communications, sports businessand / or airline experience
Experience managing large-scale cross-functional programs
Experience managing Sponsorship, promotions, digital and social programs, and /or experiential activations
Spanish fluency
Crewmember Expectations:
Regular attendance and punctuality
Potential need to work flexible hours and be available to respond on short-notice
Well-groomed and able to maintain a professional appearance
When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report(SAR))
Equipment:
Computer and other office equipment
Work Environment:
Normal office environment
Occasional events and activations, on location and outside of business hours
Physical Effort:
Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)
