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Director, Partnerships, Content and Sports Media

Google

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Job Description

Posted On: August 27, 2019

As the Director of Partnerships, Content and Sports Media, you'll conceive and execute breakthrough communications and media architectures and ideas that will elevate the Google brand and individual Google products across all channels. You’ll utilize your deep sports media and marketing background as an experienced strategic leader and change agent to drive great work. You’ll drive innovation and the business into new territory with your healthy skepticism of traditional marketing and media mores to be a doer as well as a thinker; someone who works to push ideas beyond the norm. Your communications approach will raise our game for how we bring ideas to life by amplifying not just what we say, but who we say it with.


In this role, you will develop the integrated strategy for sports sponsorships globally. You’ll assume in-house leadership and expertise by identifying, cultivating and curating new sponsorship opportunities and evaluating the cost/value of both media and non-media assets. You’ll also drive innovative partnership integrations across all channels - TV integrations, experiential executions, multi-platform sponsorships. Finally, you will lead media strategy and execution across all channels for individual products, with accountability for driving business key performance indicators.


Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.


Responsibilities

  • Develop the integrated strategy for sports sponsorships globally. Present new sports partnership and annual strategic opportunities to executive-level client executives.
  • Identify, cultivate and curate new sponsorship opportunities. Evaluate the cost and value of both media and non-media assets. Partner with chief creative, brand strategy, product and business partners to develop and execute big, never-been-done-before ideas with lasting impact to the Google brand.
  • Lead media strategy and execution across all channels for individual products. Build innovative strategic communications plans.
  • Manage our media agencies and the work they produce, elevating their day-to-day product and inspiring them to innovate.


    Required Skills

    Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 10 years experience in developing integrated global sponsorship programs.
  • 5 years of experience in working with sports media programs at a consumer/brand-driven company, sports agency or integrated agency with sports emphasis.


    Preferred qualifications:

  • Media planning background with experience leading and executing media channels online and offline. Experience managing and executing custom integrations across offline and online channels.
  • Proven success negotiating major sports deals, partnerships, working with sports rights and broadcaster right holders.
  • Proven success leading large global brands in their sports sponsorships; negotiating and executing multi-year contracts.
  • Expertise in how to use sponsorship strategy to drive business results. Excellent communication skills.
  • Ability to work with and influence cross-functional stakeholders to drive change at a large scale. Experience with media markets beyond the US.
  • Relationships in the sports media and marketing industry.