Clif Bar & Company is looking for an ATHLETE MARKETING MANAGER to join our Sports Marketing Team.
The ideal candidate will have an immediate connection to our Five Aspirations, as well as embody the “Clif Bar Ingredients” (Create, Inspire, Connect, Own It, and Be Yourself).
This candidate will be extremely flexible and enjoy a “high-change” environment where priorities shift from day to day. Candidates, who connect through positive and respectful interaction, inspire greater success across all Five Aspirations and create extraordinary experiences, solutions and ideas will be at the top of our list.
The Athlete Marketing Manager will be responsible for driving the execution of athlete marketing activities across CLIF’s existing and new sports segments under the guidance of the Sr. Marketing Manager, Athlete Strategy.
Primary Responsibilities
Manage all aspects of athlete sponsorships from relationship initiation onward, including the processes of talent identification, athlete proposals, contract negotiation, contract fulfillment, the development and execution of athlete marketing plans, and integrated activations.
Be an expert on all managed athletes and their respective sports, being able to consider the associated consumer mindsets.
Be able to immerse yourself in the landscapes of sports and maintain a connection to their associated communities to keep CLIF authentic, connected, and credible.
Activate and leverage our sponsored athletes in the physical and digital space, including experiential activations, content creation, social media, editorial media, OOH, etc. in partnership with a cross-functional teams.
Work closely with cross functional teams around sponsored events and other opportunities to ensure the development of athlete marketing activations that align with and support field and event marketing targets.
Proactively plan and execute photo and film shoots in collaboration with CLIF creative team to ensure top quality content is available for each managed athlete.
Keep finger on the pulse of sports news, trends and best practices, and apply to athlete marketing programming that keeps the brand at the leading edge.
Prepare reports that summarize, measure, and evaluate results of marketing efforts.
Manage budget for all managed athletes and activations, tracking spends and assessing outcomes.
Skills Required
Position-Specific Skills Required
The ideal candidate will:
Have a preexisting network within various sports scenes
Have a deep understanding of youth and various sports culture(s) and the values driven consumer mindset
Demonstrate strong relationship building skills with internal teams and external partners
Demonstrate effective negotiation skills
Strong mix of creative and strategic thinking capabilities in combination with a hands-on mentality to get things done
Have a passion for brand storytelling and experience with content creation & digital marketing
Thrive in a fast-paced environment, and high comfort level with ambiguity and adapting to change
Embody the Clif Bar Five Aspirations and Ingredients
Leadership Skills Required
Take ownership and responsibility for actions, behaviors and contributions.
Exceptional verbal and written communication skills, including presenting and training abilities
Organized with excellent planning, project management skills and executional abilities
Have a proven ability to effectively negotiate deadlines and deliverables, and manage complex timelines, particularly among cross-functional groups.
Technical Expertise Required
Excellent Microsoft Office skills (Word, Powerpoint, Excel)
Strong understanding of digital content, social media marketing, and communications
Education/Training Required
Bachelor’s degree is required
Minimum 4 years Athlete Marketing/Management experience
