Ueg

Director, Experiential

United Entertainment Group

New York, NY

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Job Description

Posted On: November 04, 2019


UEG is an award-winning global agency specializing in Entertainment, Sports and Lifestyle marketing. We create breakthrough marketing partnering brands with the people, places and platforms that shape popular culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital- partnerships, communications, licensing, branded content and experiential.


The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where we combine true passion for culture with the innate desire to create industry-changing work for our clients.


The Director, Experiential will oversee development and activation of experiential programs, inclusive of strategy, creative, production, and client management. The role requires strong account management skills and the ability to deliver innovative thinking, author smart decks, troubleshoot client and team issues. Additionally, the role requires oversight of financial health of each client program, monitoring team utilization and OOP spend, and mining for new business opportunities. The Director candidate must be able to provide Experiential expertise within a cross-functional team and mentor/manage junior team members.


This role will report directly into the VP, Experiential at UEG and be based in New York City.


Responsibilities include but are not limited to:

  • Strong, smart client lead that provides excellent account management, can clearly present ideas, challenges and creative solutions in a way that drives agency value.
  • Develops dynamic and innovative experiential campaigns/programs for clients that deliver on an integrated and strategic approach, involving multi-channel activation elements/promotion and driving strong, quantifiable KPI’s.
  • Accountable for fulfillment of all project deliverables across a Client campaign/program from start to finish
  • Brief in and collaborate with cross-disciplinary internal teams to answer client brief and deliver on program goals, meeting/exceeding approved KPI’s.
  • Develop and execute project plans, monitoring and adhering to an agreed upon budget and timeline
  • Secure and manage 3rd party vendors and other partners
  • Liaise with Finance department to update program cash flow, flagging any issues, and manage internal PO process
  • Lead all post-program reporting and budget reconciliation efforts.


    Required Skills

  • Must have a passion for experiential marketing and pop-culture. Must be an arbiter of trends and how they shape consumer insights.
  • Must have at least 7+ years of relevant experience within the event marketing field and a bachelor’s degree from an accredited college or university preferably in marketing, communications and/or advertising.
  • Creative collaborator. Able to translate creative vision to real world environments and experiences.
  • Ability to lead both internal and external communications across programs that is clear and consistent, strategic and builds trust/relationship with colleagues and clients.
  • Must possess superior communication skills, be able to multi-task efficiently and be detail oriented.