The successful candidate should be very passionate about Marketing and demonstrate a track record in successfully working with/within professional sports teams and commercial partnerships. He/she will also love marketing and will have worked effectively on all aspects of branding, advertising, design & marketing across a broad range of offline and online platforms.
This person will report to the Senior Manager, Data Analytics & Marketing and will work closely with the senior leadership team of IOA Personal Lines business, wider IOA business units, all of our sports partners and our external marketing agency.
Primary Responsibilities include:
Develop and lead the Sports & Affinity Partnerships strategy
Plan and write an online program road-map through stakeholder engagement and external agency involvement for the web and mobile strategy for ‘activating’ our sponsorship with each sports partner to drive Personal Lines growth
Management of appropriate external suppliers such as our Digital Marketing agencies and Marketing Departments
Develop and manage a full spectrum of channels: PPC, Paid Social, SEO, Email, CRM, Display and Re-targeting
Build a robust PR, CSR and Communication Strategy
Create, test and implement digital marketing campaigns across multiple platforms, and optimize all campaigns for lead generation and customer retention and acquisition
Measure and report performance of all partnership marketing campaigns, and assess against goals (ROI and KPIs)
Build a marketing communication / treatment strategy from segmentation analysis for all products and all campaigns for each partnership
Work in concert with the sales team, develop a relentless ‘prospect pool’ of customer opportunities/leads, ensure all Outbound campaigns are set up, automated, working seamlessly and reporting available to track performance
Work with Data Analytics team to execute a Marketing Strategy based on Customer Lifetime Value Model
Design Customer Journeys for all products across all customer touch points
Bachelor’s Degree in Marketing, Communications or Business required (MBA preferred)
Significant experience in managing and delivering integrated, multi-channel marketing campaigns
Outstanding communicator with extensive relationship management experience
Experience in working with marketing teams and external marketing agencies to optimize the effectiveness of customer acquisition and retention campaigns
Strong independent decision-making, organizational, planning and problem-solving skills
Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Create campaigns with a testing mindset and judge campaign effectiveness on data
Excellent understanding of the full marketing mix, with a passion for digital marketing with a results-oriented approach evident
