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Manager, Marketing Partnerships

Ralph Lauren

New York, NY

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Job Description

Posted On: November 11, 2019

The Marketing Manager is a key role within the Partnership Marketing group, responsible for managing all day to day marketing activities and 360 strategies to support the USTA & US Open Tennis partnership and other additional North America partnerships. This includes maintaining the marketing budget, leading sponsorship collateral development process, day to day communication with partners and planning/executing marketing activations and campaigns to ensure our elevated brand position in lead up, during and post event.

With guidance from the Sr. Director, this role will collaborate on annual sponsorship strategies and campaign creative development and take the lead on oversight and execution of all related activations in partnership. The Manager will also be responsible for reporting campaign learnings, successes and key metrics – ultimately making thoughtful and strategic recommendations on how to best impact future seasons to drive sales and broaden brand awareness. This role will partner cross functionally global partners, design, merchandising, events, sales, omni wholesale and retail partners.

As the ideal candidate, you should be an enthusiastic team player, who is motivated by challenges and embraces the opportunity to collaborate cross-functionally. This role requires a high level of organization and attention to detail with the capacity to successfully manage multiple projects simultaneously while moving with urgency.

This position reports into the Sr. Director of Partnership Marketing, NA.

Essential Duties & Responsibilities

  • Build brand desirability & help develop marketing strategies for each sponsorship to support holistic partnership strategy and North America goals
  • Support Sr. Director on the alignment of strategic marketing and lead omnichannel activations; projects and initiatives include:

    - Experiential Activations

    - Digital and Social Marketing Campaigns

    - Content Creation

    - OOH Marketing

    - Influencer / Celebrity Campaigns

    - In-store Collateral

    - Asset Creation

    - Events

    - Linking and staying close to all sports strategies with to maintain consistency throughout each property

  • Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all strategic marketing needs:

    - Product development and feedback

    - Clearly write strategic creative briefs

    - Manage budgets and timelines

    - Collaborate with sponsorship partners, internal sales, merchandising, customer insights, advertising, and global marketing

    - Manage the development and execution of sponsorship messaging, campaign and collateral including:

    - Serve as liaison for each style out process, shot list collaboration, attend all shoots, execute exact needs for campaign for each partnership

    - Manage product ownership and approval process

  • Develop knowledge of competitive landscape and proactively seek out marketing insights and consumer trends to support partnership & team needs
  • Partner with all digital and North America teams to execute cross-divisional programs that build brand awareness and drive sales for each sponsorship
  • Budget & Project Tracking

    - Manage all aspects of the marketing budget and billing process

    - Ensure all current and upcoming marketing activities are recorded and updated with final visuals and results

  • Meeting / Presentations

    - Strong creative presentation skills

    - Manage event decks inclusive of brainstorming, timelines and overviews

    - Maintain consistent post meeting recapping and high level of communication cross functionally

    - Organize and Lead marketing meetings with cross-functional teams

    - Participate in weekly meetings with agency/ brand management to review status of current projects

    - Prepare and deliver presentations for a variety of audiences, including seasonal planning and recap decks

    - Partner with Sr. Director in creating presentations for senior management and Sales Training as needed

    Required Skills

  • Minimum 3 years of experience in a multi-channel sports partnership marketing role
  • Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis
  • Ability to develop relationships with key internal and external partners
  • Ability to solve problems fairly, utilizing creative thinking
  • Strong analytical, project management and communication skills; highly organized and detail oriented & proactive
  • Campaign and shoot planning experience
  • Proficiency in PowerPoint, Excel, Word,
  • Bachelor’s degree from 4-year accredited college or university