Related Companies is a global real estate and lifestyle company defined by innovation and the most prominent privately-owned real estate firm in the United States. Formed over 40 years ago, Related is a fully-integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Washington, D.C., Abu Dhabi and London, and boasts a team of approximately 4,000 professionals. With over $60 billion in assets owned or under development including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side, The Grand and Related Santa Clara in California and The 78 in Chicago. Related was recently named to Fast Company Magazine’s list of the 50 Most Innovative Companies in the World. For more information about Related, please visit www.related.com.
RESPONSIBILITIES
Reporting to the head of sponsorships for Hudson Yards, this position will play a critical role in fulfillment and activation of all long term, multiyear partnerships across multiple categories. This role will liaise between all client (brand, agencies, etc.) and internal stakeholders to ensure seamless delivery of contractual assets, event activations, strategy and partnership operations.
Sponsorship Fulfillment
Act as the main point of contact for Hudson Yards sponsors for questions and requests.
Ensure that all sponsorship commitments are correctly fulfilled, including (but not limited to): proper logo usage; recognition; ticket and table distribution; create events, execute events, create promotions, execute promotions, proper signage, etc.
At-event concierge service to event sponsors and other key supporters.
Create and/or manage joint collateral pieces including video, print, ads, digital to fulfill on deals,
Provide significant assistance in the planning and execution of events with major sponsorship components
Maintain regular and on-going correspondence and communication with all sponsors and key internal stakeholders
Creation of and updating of sponsorship packages, templates and agreements.
Ensure that all sponsorship agreements are correctly processed and are properly tracked internally.
Prepare sponsor invoice requests as required, and act as accounting liaison for information pertaining to sponsorship-related funds.
Work with stakeholders/development managers to ensure sponsor fulfillment across all assets.
Responsible for production of a sponsor “Year in Review” document.
Responsible for organization of all planning sessions
Strategy, Sales, Planning and Procurement
Engage in ongoing research to identify new corporate sponsorship opportunities including conducting industry and competitive scans;
Develop annual sponsor opportunity book that outlines all sponsorship opportunities.
Work with Senior Vice President and all stakeholders to develop, coordinate and create sponsorship program and solicit sponsorship;
Prepare and contact targeted lists of potential sponsors per event, in consultation with the Senior Vice President and Leadership Team;
Grow sponsor base into new areas including key sectors in the Hudson Yards sponsor base;
Work with creative team to create dynamic decks on a timely basis that differentiates Hudson Yards sponsorship offering.
Work with IP/legal teams to create LOI’s, memo’s and corresponding paperwork to finalize sponsorship deals
Foster transparent communication amongst internal teams-act as liaison to inform all teams
QUALIFICATIONS
Bachelor’s degree (or equivalent) in business, marketing or event management
Minimum 5+ years in a sponsorship activation and account management role
Agency experience a plus
Key competencies:
Passionate about client services
Detail oriented
Interest in expanding network of Hudson Yards business leaders
Ability to see opportunity amongst a wide variety of information
Strong administrative skills and background
Competent in Microsoft Office Suite, including Word, Excel, PowerPoint and Outlook
Experience in a busy team environment
Excellent written and communications skills
Business relationship building skills
Proactive approach to managing projects
Ability to multi-task
Ability to work under pressure, whilst maintaining attention to detail and keep to deadlines
Comfortable in a small team working in a dynamic and changing environment
Understanding of an interest in current affairs, especially related to business and politics
Performance criteria:
Contribute fully and effectively to the success of the organization
Be an ambassador for Hudson Yards, live the Hudson Yards brand, and identify possible opportunities for the organization
Be collaborative team player, results-oriented and solution focused
Manage time effectively to ensure deadlines are met, and activities are maintained or brought to conclusion as appropriate
Be equally effective working independently or as part of a team
Demonstrate professional demeanor and conduct in all interactions, both internal and external
Exercise excellent judgment, maturity and diplomacy
Flexible and adaptable to changes as they occur
Working conditions:
This role is primarily based in an office environment, but will require travel to event venues and non-traditional event spaces. The ability to work early mornings, and evenings when required is essential.
