Assist with experiential marketing and partnership activities, including market selection, vehicle display and engagement activities, etc. Assist with sports and entertainment sponsorships; direct experiential marketing activities designed to promote Kia brand and individual vehicles.
Major Responsibilities
Priority 1st - 30%
Maintain partnerships and experiential budgets management, organization and oversight. Manage functions associated with the sports marketing and experiential budget development and roll out.
Priority 2nd - 25%
Assist with implementation for key Sports Marketing platforms and activities, including KMC’s Global Sports Marketing platforms.
Priority 3rd - 20%
Track all marketing events that require/include data capture. Ensure that the customer data records flow to the Marketing Database agencies: (Handraisers) & (Hot Leads) on a timely basis. Manage agency reporting to track leads at the dealer level. Establish sales match process and reporting with both Handraiser and Lead management agencies. Ensure that the dashboard incorporates analytics that meet management reporting needs.
Priority 4th - 15%
Administer experiential marketing activities and Collaborate with KMA Market Research / other internal departments. Assist with day to day operations of experiential marketing events and partnerships (esports, VidCon, ATL Airport, BRAKES).
Priority 5th - 10%
Assist Regions and DMGs with localization of national sponsorship efforts
Education/Certification
Preferred BA degree or minimum 5 years experience in corporate environment.
Overall Experience
3-5 years in marketing project management (client or agency side)
Other Requirements:
Occasional travel may be required domestically and/or internationally.
May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
Perform other duties as assigned.v
Directly Related Experience
Event/experiential marketing or sports sponsorship experience (client side) is a plus
Skills
Excellent attention to detail
Well organized, with the ability to complete projects as assigned
Ability to work independently with minimal supervision
Proficient with Microsoft Office Suite – Outlook, Excel, PowerPoint
Extensively experienced with accounting ERP system such as SAP.
Ability to multi-task, juggle competing demands, prioritize and work with other team members at all levels within the company.
Competencies
CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
Serving Customers
Customer Focus
GLOBALITY - Showing Community and Social Responsibility
Assessing and Understanding People
Interacting with People at Different Levels
People Management
Adapting to Change
Championing Customer Needs
Communicating Effectively
Delivering High Quality Work
Entrepreneurial Thinking
Managing Resources