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We are seeking to hire a Communications Manager to help plan, manage, and execute integrated brand communications efforts for our Sports & Fitness Business unit that supports major brands to include Gatorade and Propel. In this role, you will partner and work with Gatorade’s external agencies and the Gatorade/Propel brand teams to ensure that brand marketing objectives are optimally supported through traditional and non-traditional earned media. This role will support our PR strategy and execution for Gatorade’s U.S.-based initiatives and will support the brand PR strategy for Gatorade’s global markets.
Additional Responsibilities:
Assist with development of creative communications plans to support Gatorade’s products, including innovation launches, product benefits, campaign efforts and consumer engagement initiatives.
Co-lead Gatorade communications initiatives including event strategy and execution. Support and leverage sports marketing assets including NBA, NFL, MLB, NASCAR, etc.
Lead Propel communications including strategy and execution.
Manage and direct PR agency including day-to-day project management and reporting.
Participate in cross-functional planning/executions including the Brand and Consumer Engagement teams (sports marketing, digital, social, insights and experiential).
Develop media relationships on behalf of the brand with sports, lifestyle, fitness, tech, innovation and business media.
Provide strategic and executional PR expertise/support for global markets.
Required Skills:
Bachelor degree Required
Keen understanding of sports and fitness category including knowledge and 8+ years experience in public relations either client-side or PR agency
Strong sports, fitness and lifestyle media contacts required
A creative, collaborative approach to problem-solving and campaign development
Demonstrated results with program development and project management from beginning to end
Strong writing and editing experience including presentations and press materials, as well as messaging, speeches and events
Preferred Skills:
Experience with consumer packaged goods experience a plus
Strong understanding and knowledge of the digital and social space
Multi-task management, project coordination and execution, logistics and budget tracking against program goals and objectives; a framework for creative that marries against business goals and communications strategies