Boston, MA

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Job Description

Posted On: January 24, 2020

  • Build, establish and execute PR strategies and campaigns for all PUMA Hoops initiatives.
  • Foster meaningful relationships with key basketball and streetwear media and serve as internal point of contact
  • Organize media interviews and event media attendance and coverage.
  • Oversee communications calendar for all Hoops initiatives and drive Communications roll out plans.
  • Create relevant media materials inclusive of press release, product pitches and outreach materials
  • Manage the product seeding and outreach process for US media, bloggers and influencers with the support of the extended PR team
  • Oversee our agency relationship for all Hoops-related topics and serve as day-to-day contact
  • Develop player PR strategies and announcement plans, as needed
  • Assist in management of PR budget
  • Work closely with the North America account marketing teams to communicate account specific programming and build buzz to drive sales.
  • Collaborate with Entertainment Marketing team to support ambassador programming within the US.
  • Think outside the box and bring new opportunities to the table to help communicate brand and product news consistently.

    Required Skills

  • Bachelor’s degree in Marketing or Communication (or related field).
  • Must have 8-10 years of Public Relations experience and existing relationships with the US Media (specifically Sneaker/Sports media)
  • Experience and familiarity with the sporting goods, fashion, or lifestyle space.
  • Should have an international/global mindset.
  • Excellent communication skills, verbal and written.
  • Must be highly collaborative and have the ability to work within a cross-functional team; matrixed global organization.
  • Domestic and/or international travel up to 25% annually.
  • Position is based in Boston