Twitch is seeking an experienced Brand Marketing Manager to serve as its brand steward. You will champion the Twitch brand, managing day-to-day planning and execution for brand marketing campaigns while also developing and enforcing brand guidelines. Reporting to the Head of Brand, you will work closely with partners across marketing, product, content, business development, and sales, consulting on brand best practices and being our brand's cheerleader internally. You are a motivated, enthusiastic learner with a strategic mind and strong communication skills. You're an experienced brand marketer who is comfortable managing complex marketing channels / campaigns with multiple partners.
You Will:
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Proudly serve as the guardian and champion of the Twitch brand
Lead day-to-day management of integrated brand marketing campaigns, from weighing in on strategy to delivering assets -- on time and on budget
Partner closely with the internal Creative Team and oversee external agency partners
Lead efforts to build upon existing brand guidelines, identifying and addressing strategic and executional gaps
Vet all brand permissions requests globally through a strategic lens to ensure Twitch brand standards are upheld and protected
Introduce and maintain clear processes and toolkits, enabling seamless intake and review of brand-related requests
Become an expert on Twitch's brand architecture, partnering with Product Marketing to advise on naming and branding decisions for new products and services
Drive efforts to infuse Twitch's brand identity and values internally, identifying opportunities to reinforce our brand narrative and mission among employees
Find opportunities across Twitch's internal and external efforts to make the brand more cohesive, aligned, and user centric
5+ years of experience and expertise in brand strategy, brand marketing, and creative execution
Experience working with consumer brands that have global impact (and experience working with digital communities is a plus)
Strong communication skills -- presentations, written, and verbal
Ability to prioritize and multitask; ability to adapt to a fast moving environment
Highly organized with experience creating and implementing processes; project management skills
Excellent team player with ability to maintain strong internal and external relationships
Bachelor's degree required
