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Events & Activation Manager

theScore

New York, NY

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Job Description

Posted On: April 30, 2020


Score Media & Gaming Inc. (“theScore”) empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favourite teams, leagues, and players. theScore’s mobile sports betting app ‘theScore Bet’ delivers an immersive and holistic mobile sports betting experience. Publicly traded on the TSX Venture Exchange (SCR), theScore also creates and distributes innovative digital content through its web, social and industry leading esports platforms.


We are seeking an experienced Event and Activation Manager to assist in the planning, production and execution of brand activations and customer and user recruitment events for theScore Bet. You will be tasked with researching and securing venues, planning and managing our events' calendar, negotiating quotes and agreements with vendors, assisting with event marketing, monitoring timeframes and budgets, networking, and delivering on event brief objectives.


The ideal candidate will have exceptional organizational skills and attention to detail, possess a positive ‘can-do-attitude’ and the ability to manage multiple tasks and stakeholders to ensure timely and effective delivery of highly impactful events that enhance our overall brand visibility, build advocacy and goodwill with our customers, and deliver against commercial objectives.


Typical Work Day at theScore:

  • Manage and coordinate all aspects of event production, inclusive of planning, budgeting, execution and post-event reconciliation
  • Source vendor options, develop RFPs, evaluate bids, negotiate and execute contracts
  • Source hard-goods (aka Swag: hats, shirts, bottle openers, etc.) for promotional purposes and give-aways effectively and efficiently through established vendor connections
  • Work closely with business development and marketing teams to identify, source, and close event opportunities.
  • Work closely with design team to ensure you have the creative assets and marketing collateral required to present the brand in the best possible light
  • Communicate effectively with both internal and external stakeholders to ensure alignment
  • Monitor and measure the success of all event programs and evaluate results against KPIs
  • Create post event reports to measure event effectiveness and identify areas for improvement
  • Update event budgets, track spending, and carry out reconciliations
  • Attend events to oversee executions
  • Other duties as required


    Required Skills


    Requirements:

  • 5+ years of relevant work experience in Events marketing & planning
  • Degree in PR & Events, Marketing, Communications or a related discipline
  • Proven track record of delivering highly impactful and commercially effective customer facing events
  • Ability to think on your feet and solutions focused
  • A great networker and negotiator with strong interpersonal skills
  • Experience working as part of a larger team and able to manage and mentor junior staff when required
  • A general interest in sports (NBA, MLB, NFL, NHL, etc.)
  • Great attention to detail
  • Outcome focused