The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of the regional Sports Marketing initiatives. Through events, athletes, the SSMM builds local and regional brand affinity while paying into Red Bull’s relevant global and national strategies.
ATHLETES & INFLUENCERS
Establish a rich network and understanding of the regional sports scenes and maintain awareness of emerging sports trends
Establish Red Bull as a strong consumer-focused brand by designing and executing a sports program achieving strong credibility of the product and brand, perfect brand awareness, offering personal experiences to our consumers and adding actuality to our brand by following the global Red Bull sport strategy
Identify locally relevant sports (athletes’ or event) stories and help create opportunities to amplify their reach within the region and nationally
With Athlete Managers and the National Athlete Marketing team, identify, develop and nurture relationships with local athlete talent
EVENT INITIATIVES & PROJECTS
Influence and contribute to the annual Region Sports Marketing Business Plan
Lead the project management and execution of local Red Bull Sports Marketing events
Utilizes knowledge of local sports scenes to inform development of new event concepts
Oversee regional Sports Marketing resources to maximize the impact of local events.
Support Athlete and Event Managers with executing athlete projects/initiatives and sport events
EVENT CAR PROGRAM
Lead the planning and execution of the Event Vehicle program
Contract and manage third party workforce and onsite logistics
Manage Event Car program budget and calendar
Evaluate requests and ideate on the best use of the assets to ensure highest impact
COLLABORATION & DISCOVERY
Lead and/or partner with Sales, Event Logistics, and Event and Athlete
Marketing Managers to ensure quality planning and execution of all Sports Marketing activities in the region
Identify branded and non-branded sports content and stories for our owned and shared media channels
PEOPLE MANAGEMENT
Find and hire the right people to drive regional Sports Marketing initiatives
Manage direct reports towards annual regional business objectives
Enable a high-performing culture by focusing on individual, strengths-based development
Identify and train high potential employees for succession opportunities
Provide direct, consistent, and productive feedback to help maintain quality performance
Create and maintain a culture that rewards relentless effort and exceptional execution in line with Red Bull’s values
5+ years of experience in Marketing, preferably with a focus on sports, athletes, and consumers
An understanding of traditional and non-traditional brand marketing strategies
A history of thoughtful execution of innovative ideas
A knowledge of and a knack for identifying a wide variety of sports trends and scenes on a regional and national level
Management of collaborative projects from ideation through planning and execution
Large budget management
An understanding and working knowledge of marketing communications and storytelling with an emphasis on content in the digital and social media landscape
A strong ability for effective communications (written, presentation, and share ideas articulately)
A history of coaching, leading, and influencing in order to foster a collaborative and creative environment
University – Bachelor’s Degree
Fluent in English, additional language skills an advantage
