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Sponsorship Program Lead, Upfronts Programs and Packages

Google

Los Angeles, CA; New York, NY

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Job Description

Posted On: May 13, 2020


Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.


The Upfronts Programs and Packages (UPP) Team exists to drive upfront agreement growth through packaging and program development of YouTube’s products and content. We work across YouTube and Google Sales to build sponsorship programs. We then execute these programs in partnership with YouTube’s biggest advertisers. We build these sponsorships to resonate with the needs of a TV/video buyer and bring them to market during the TV upfront each year.


A Sponsorship Program Lead scopes, builds and executes high-profile sponsorships that meet both internal needs as well as the needs of our advertisers. You’d be expected to develop new programs with cross-functional working with Content, Marketing, Ad Operations, Legal, Ad Sales, and Product seeing them from ideation to execution.


Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.


Responsibilities

  • Scope, build and execute sponsorships while balancing the needs of both internal stakeholders as well as Google’s clients.
  • Identify the most impactful sales positioning/narrative to both sell and renew the sale of YouTube’s sponsorships. Develop deep internal cross-functional relationships that can be leveraged in sponsorships development.
  • Identify and solve client problems proactively balancing Google capabilities with their needs.
  • Project manage large cross-functional workgroups leveraging available support resources including Content, Marketing, Ad Ops, Legal, Ad Sales and Product.
  • Be an expert in all aspects of TV upfront landscape, YouTube video advertising, and sponsorships


    Required Skills


    Minimum qualifications:

  • Experience in project management.
  • 9 years of TV, digital video, or media experience.


    Preferred qualifications:

  • Deep understanding of the YouTube ecosystem and media/marketing landscape.
  • Experience buying, selling, or executing sponsorships and/or tv/digital video. Deep understanding of the buying requirements and timelines associated with the US television upfront.
  • Excellent collaborator with a passion for building meaningful and fruitful relationships. Strong team player willing to flex into new roles for the good of the team.
  • Excellent operational rigor and understanding of how to maintain effective sponsorship.
  • Ability to persevere and succeed.