We’re seeking a Manager of Buzz & Cultural Activation to join the Brand Engagement team and help advance Buffalo Wild Wings into a culturally relevant juggernaut. A successful candidate for this position should have experience in earned media as well as brand activation/experiential marketing and has a passion for sports. This person will also need to be a self-starter who thrives in a fast-paced, always-on environment.
RESPONSIBILITIES:
To support Buffalo Wild Wings, the Manager of Buzz & Cultural Activation will:
Engage & lead external brand public relations to promote Buffalo Wild Wings brand initiatives, partnerships & new food launches
Develop & own a brand activation calendar, leading idea executions across key sports seasons (e.g., NFL Regular Kickoff/Regular Season/March Madness), single day sporting events (e.g., Kentucky Derby), single day non-sporting events (e.g., St. Patrick’s Day) and other cultural moments
Proactively generate a constant stream of new ideas to opportunistically promote Buffalo Wild Wings and generate buzz for the brand outside of planned moments during the sporting calendar
Draft communications materials, such as press releases, media pitches, PR/activation campaign copy and briefing documents
Coordinate ongoing PR/activation campaigns, interacting regularly with key stakeholders in the marketing department and across the brand’s agency roster and brand partnerships
Collaborate regularly with other members of the Brand Engagement team, departments across the company and PR and marketing agencies
5 to 7+ years of experience in communications, public relations or marketing
REQUIRED KNOWLEDGE, SKILLS or ABILITIES:
Passionate about sports; specifically, creating memorable fan engagement
Creative mindset – desire to constantly challenge the norm with bold, news-worthy ideas
Obsessed with culture and finding ways to authentically be part of the heat of the moment
Experience working closely with social media teams, brand marketers, & advertising agencies
Measurement – ability to demonstrate how publicity supports brand and business goals
Strong writing skills and attention to detail required.
