The Entertainment Marketing Manager will oversee day to day management and execution of key entertainment marketing partnerships including the development, planning, activation, and measurement of programs. The role will be responsible for developing and implementing entertainment campaigns that support T-Mobile’s brand and business strategies based on sound rationale, consumer insights, and other business information. The role will work cross functionally with multiple internal departments, partners, and agencies. The individual should have a passion for creating impactful brand experiences, and experience in managing entertainment programs for high-profile brands, especially for a large, matrixed organization.
Management, execution and measurement of entertainment marketing partnerships, including tours, festivals, talent partnerships and select media programs
Cross-functional project planning, partnering with internal teams such as advertising, social, media, digital, PR, local and legal to bring entertainment programs to life
Support lines of business and field marketing in the review and evaluation of new or recurring entertainment marketing partnerships and programs
Establish and manage relationships with key internal and external stakeholders to develop activation plans and key tactics that meet and exceed business/brand goals
Day to day management of entertainment marketing agency and other external partners
Establish key performance indicators, measure, and deliver results
Other projects as assigned by business management as needed
Experience in entertainment marketing or related in brand marketing, including proven ability to develop and execute marketing programs with entertainment properties
Experience leading programs through cross-functional teams, agencies partners, and partner relationships for or on behalf of a big brand
Proven asset management skills with the ability to manage the development of core brand assets
Creative thinker with an understanding of marketing campaigns
Ability to work in a fast-paced environment, able to consistently meet deadlines
Strong interpersonal skills, willingness to accept and provide direction, ability to work independently while remaining a team player
Must also demonstrate excellent communication skills (verbal and written)
Bachelor’s degree in marketing, communications, business or a related field
Minimum of 2-5 years’ experience in entertainment marketing or related in brand marketing
Must be able to attend key meetings and events, possibly including holidays and/or in excess of 40 hours per week, travel up to 15% per year
Telecom and/or entertainment property experience a plus
