Sinclair Sports National Sales Team is looking for a Director of Branded Content Sales to meet/exceed revenue goals as well as create an omni-channel Branded Content plan of execution in coordination with the SVP of Sports Digital (National) for one of the largest sports portfolios in the world (FOX Sports RSN’s, Tennis Channel and Stadium).
Key Responsibilities
Maintain a deep understanding of the branded content space and the value it provides brands in the digital ecosystem
Be a consultative representative of the Sinclair Sports business to develop a pipeline of F500 brands to meet or exceed financial goals
Leverage knowledge and relationships with brands and sponsorship/media agencies to develop revenue opportunities
Work in collaboration with internal teams in creation of branded content opportunities
Expedite the sales cycle through an understanding of client marketing needs, Sinclair Sports capabilities, and accurate articulation of Sinclair Sports value proposition
Identify and communicate market opportunities within the National Sports team to facilitate creation of compelling programs
Translate client business challenges into opportunities to sell Sinclair Sports Branded Content Partnerships & sponsorship/media solutions
Manage client relationships from initial pitch, through transition/onboarding, onto long-term engagements of ongoing strategic management and leadership
Creatively explore upsell/leverage opportunities with existing sponsorship and media partners
Inspire clients and team members by contributing creative sales ideas that impact overall goals and objectives
Build deep trusted relationships/partnerships with sponsorship decision-makers within brands and their agencies to serve their interactive marketing needs
Accurately forecast revenue and proactively resolve challenges that impede sales growth
A 10+ year revenue development career track focused on Branded Content, Integrated sponsorship sales, preferably in consultative selling to Fortune 500 C-level decision makers and/or similar senior level agency decision makers
Proven track record of successfully closing six and seven figure media deals
Strong knowledge of the Branded Content / Sports sponsorship/media landscape including industry trends, key players and terminology, with the ability to craft integrated marketing plans and solutions
Goal-oriented with proven experience in building a pipeline of new business and exceeding established financial targets
Robust analytical skills, including market strategy and a value-based selling process
Advanced negotiating skills
Highly organized and detail-oriented
Ability to work autonomously in a fast-paced deadline-driven environment
Excellent written and verbal communication skills, including creation of convincing and strategic sales approaches, proposals, documentations and presentations
Travel Required