The Vice President, Marketing Partnerships serves as the strategic leader that drives the development and execution key concepts for Global Marketing partnerships and sponsorships resulting in positive consumer engagement, hotel and/or corporate revenue and elevation of our brands. This position supervises a team that creates unique programs that are innovative, ownable and get noticed by key consumer targets. The VP, Marketing Partnership team acts as a center of excellence to execute on the global partnership practice, and works closely with the Brand, Continent and Loyalty Marketing teams to drive completion of global initiatives and strategies. This role will provide thought leadership and recommendation/selection of concepts that support our strategy for portfolio initiatives and give target consumers more reasons to engage and build affinity with our brands while driving value to stakeholders.
CORE WORK ACTIVITIES
Managing Projects and Priorities
Drive strategic partnerships across a range of brands and categories
Craft new, economically viable sources of ongoing partnerships with external companies or organizations to support portfolio strategy and mutually beneficial customer experiences for our guests by identifying, acquiring and managing/retaining new partnerships for overall growth and profitability
Design and execute partnership strategy and define the type of partnerships to build within specific market segments/brands
Pre-transaction support, including deal structuring, modeling, and negotiation
Working to achieve quarterly and annual targets tied to closing successful partnership agreements
Generate new revenue/room nights where possible
Develop sales pitches and presentations, develop Request for Proposals (RFP) for MI, respond to RFPs from partners, recommend revenue sharing and other partner compensation strategies.
Reporting on partnerships and alliance activity, and forecast to the SVP
Develop and manage the budget for designated areas of responsibility
Senior evangelist of Marriott brands to partners
Leading Discipline Team
Champions leaders’ vision for product and service delivery.
Works with direct reports and peers to develop and implement strategies and goals. Communicates a clear and consistent message regarding goals to produce desired results.
Makes and executes the necessary decisions to keep team moving forward toward achievement of goals.
Provides targeted and timely communication of results, achievements and challenges to direct reports, peers, and leaders.
Managing Responsibilities with Stakeholders
Develop and maintain effective relationships with both internal and external stakeholders across the organization. Foster a positive climate to build effective teams that are committed to organizational goals and initiatives.
Update stakeholders on key initiative wins and opportunities, respond to concerns, and solicit feedback. Engage leadership to develop and execute action plans to address gaps.
Managing and Conducting Human Resources Activities
Interviews and hires employees.
Promotes the fair and equitable treatment of employees.
Facilitates regular, ongoing communication in department (e.g., staff meetings).
Fosters employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees.
Incorporates customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
Sets goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.
Solicits employee feedback.
Utilizes an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns
Promotes adherence to policies consistently, follows disciplinary procedures and documents items according to Standard and Local Operating
Procedures (SOPs and LSOPs) and supports the Peer Review Process.
Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
Champions change ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.
Identifies talents of direct reports and their teams and assists with their growth and development plans.
4-year degree from an accredited university in Business Administration, Marketing, or related major and 10+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance;
OR
14+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
Prior track record of “breakthrough” wins through exceptional partner marketing
Additional Experience Preferred
Leadership within a major corporation or agency representing major brands Prior experience activating global enterprise programs/partnerships; cultural fluency
A proven track record of structuring large, complex deals and partnerships.
Experience managing and defining transformational strategies for business units.
Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and multiple stakeholders
