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Senior Strategic Marketing Manager, Sports

Peloton

New York, NY

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Job Description

Posted On: September 02, 2020


Peloton is looking for a Senior Strategic Marketing Manager to join the Global Marketing team to help us tell the Peloton story by authentically connecting to sports and culture. This candidate will report to the Sr. Director of Strategic Marketing working directly with cross-functional teams, including Consumer Strategy & Insights, Creative, Product Marketing, Content and Apparel, to deliver on integrated campaigns and partnerships that help shape and define the Peloton brand for years to come. The ideal candidate will have a passion for sports and fitness, expertise delivering cross-functional marketing programs for some of the world’s best brands, and sports marketing experience delivering campaigns for major sporting events.


We are looking for someone who:

  • Has experience leading high-profile sports marketing programs, and knows how to leverage the intersection of sports and culture.
  • Can act as a brand lead across the organization and a strategic, path-defining voice for a business that is rapidly changing and growing.
  • Has demonstrated the ability to lead integrated marketing teams to build global, highly complex, cross-functional programs that deliver on business and brand objectives.
  • Is an independent, strategic, and creative thinker, who can filter opportunities and creative work through the lens of what’s right for the business.
  • Thrives on getting a deeper understanding of Peloton’s consumer and can generate insight-driven, global marketing campaigns from consumer research.
  • Has consistently demonstrated the ability to build efficient global programs and campaigns that resonate locally.
  • Has authored strategic marketing briefs and partnered with internal creative teams and external creative agencies leading to best-in-class campaigns.


    Required Skills

  • 6+ years of experience at a brand, creative agency or both. The ideal candidate has managed, integrated, highly complex, and cross-functional omni-channel marketing campaigns from scratch.
  • Familiarity with the latest trends in fitness technology and a passion for sports and its ability to impact business and culture.
  • Demonstrated ability translating consumer insights into actionable and compelling marketing and creative strategy.
  • End-to-end project management experience delivering high-profile, large budget projects efficiently.
  • Excellent written and verbal communication skills. You have experience presenting to leadership teams, writing tactical briefs from scratch, and building relationships with external and internal partners.
  • Self-starter with a commitment to working cross-functionally in a fast-paced environment.
  • Excellent relationship building skills with a demonstrated ability to influence key internal and external partners and core working teams.
  • Experience managing omni-channel campaigns at major global sporting events preferred