As a Marketing Specialist, Design & Development, you will support design, brand, and innovation initiatives within Sports & Entertainment accounts.
Working closely with the AVP and Director of Design and Development, you will support several design and development initiatives primarily focused on brand management of existing concepts in our portfolio, concept development, and implementation. The Marketing Specialist will be responsible for brand standard execution, support in development initiatives, heavy project management and administrative work and marketing communications.
You will partner closely with the Marketing Managers, Corporate Functional Teams (insights and analytics, finance and culinary), and Field Operation Teams (General Managers and venue department heads) to ensure our programs and brands are implemented properly by tracking tasks, managing communication, and coordinating field implementation.
You will work with the Marketing Managers to lead all internal and client communications, advertising, public relations, and social media marketing.
Key responsibilities include:
Project manage and participate in the development of marketing programs and implementation strategies that support revenue generation goals and strategy
Participate in design, development, and implementation of innovative new concepts and scale of existing brands
Work closely with field operations team to maintain brand standards
Assist in building field implementation guides and brand books for new concept roll out and scale
Assist in assembling and developing compelling case studies to support revenue generation and competitive positioning
Exercise creativity and independent judgment in developing and evaluating content in support of internal and external communications
Conduct research on trends, competitive landscape, and internal success stories
Manage social media channels and develop internal and external newsletters
Required Experience:
Marketing acumen and understanding of how to manage multiple projects at once
Experience developing and successfully managing program initiatives and strategies
Demonstrated communication and creative writing skills
Experience in marketing calendar and communication planning
Consistent track record of meeting and exceeding performance goals
Demonstrated ability to act as a creative and administrative coordinator to external vendors, agencies and internal resources
Position Qualifications:
BA/BS required.
Ideal candidate will possess at least 2+ years of marketing, communications and or creative experience, preferably in the food and beverage sector.
Excellent verbal and writing skills with thorough attention to detail.
A positive, can-do attitude with a deep desire to constantly be looking to improve, better and grow the team.
Expert project management skills, with the ability to multi-task while still maintaining quality of work and meet deadlines.
Strong collaboration skills.
Hyper-competitive, aggressive and diligent with a strong desire to think differently
Excellent organizational skills including time and project management
Ability to manage complex projects with multiple moving parts
Self-driven, confident and creative
Working knowledge of all Microsoft Office applications is required, creative software preferred (InDesign, Photoshop)
Position requires flexibility to travel 10%, including overnight
