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Sports Marketing Manager, Sponsorships


San Jose, CA

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Job Description

Posted On: November 24, 2020

Work on the Global Sponsorship team, supporting Cisco’s global Sports & Entertainment Sponsorships. You will work closely with assigned properties, agencies, marketing peers and other internal Cisco partners to develop and support programs and partnerships that align with key Cisco Brand and Product priorities.

You will collaborate with team members to strategize, concept and implement brand and sponsorship activations. You will develop in-depth knowledge of Cisco’s technology products and solutions and how they can be positioned in bespoke activations and partnerships. You will ideate new content and media partnerships and activations utilizing and showcasing Cisco technologies with partners and talent.

You will lead research and recap reports to track the effectiveness of our programs. You will be able to pull key insights from these reports to optimize partnerships and programs.

You will manage and execute Cisco marketing activities for sports & entertainment partnerships and promotions to maximize program engagement internally and externally. You will develop relationships with internal constituents to understand Sales priorities and build advocacy for sponsorship programs. You will work closely with Cisco’s digital, social and media teams to support key programs and activations.

You will work with our internal creative agency, The Hatch, to optimize messaging and ensure all creative assets are brand approved.

You will work closely with team, league, governing body and/or agency partners. You must have excellent communication and presentation skills and be able to articulate Cisco’s brand vision as well as our technology priorities.

Required Skills

You have a collaborative work ethic, and are a creative problem solver able to work with limited supervision. You are able to define initial goals, prioritizing parallel projects, and addresses sophisticated issues as they arise

  • Recent proven experience managing global soccer, golf, football, live music, esports and/or Olympics sponsorship activation
  • Experience leading sponsorship partnerships for a technology, B2B and/or tech-forward brand
  • Understanding of content, social media, marketing, promotions and how to maximize social & media platforms to promote our programs
  • Ability to cultivate and maintain relationships with partners and vendors
  • Excellent written and oral presentation skills
  • Outstanding interpersonal skills, teamwork, and collaboration skills
  • Strong project management and operational skills
  • Ability to work effectively with cross functional teams to drive results
  • Ability to think and execute globally
  • Demonstrate a deep understanding of Cisco product portfolio and solutions
  • Proficient with Microsoft Office Suite (in particular PowerPoint, Word, Excel) and Cisco Webex solutions
  • Minimum 7 years’ experience in related marketing field