This position is responsible for developing and implementing short and long-term strategies to increase brand awareness. The person in this role will lead and manage the marketing team, including creative design and digital creative. The Director Sports Marketing will be responsible for planning, budgeting and execution of all marketing for Golf and Tennis. This includes managing the day-to-day brand, consumer, trade & grassroots marketing and advertising for the brand as it relates to the overall Golf and Tennis business. This position also has top-line managerial responsibility for Sports Marketing.
KEY RESPONSIBILITIES:
Develop brand marketing budget
Create and execute marketing plans
Develop and maintain integrated creative programs
Develop and implement media plans and placement including price negotiation as appropriate
Direct creative development. (advertising, POP, trade show booth, web, etc)
Identify, negotiate and contract brand appropriate organizational sponsorships
Receive, review, approve, submit and track all marketing related invoices through accounts payable
Manage all aspects of trade show; space planning, placement, sponsorships, booth
construction and creative, logistics, set-up and dismantle, staffing, travel
Respond to internal and external client requests
Work with sales to develop and execute retail specific marketing program
Interface with design teams to align product and brand message
Work closely with Sports Brand Manager on development of marketing plans
Review all sports collateral
Intimate golf and tennis knowledge and relationships
Budgeting skills and fiscal responsibility
Ability to multi-task and manage multiple project simultaneously
Ability to set and meet stringent deadline requirements
Self-motivation and direction and time management
Strong language skills (reading, writing, speaking)
Ability to work as a part of a team and collaborate with colleagues
Proficient in the following computer/software programs: Microsoft Office Suite (Word, Excel, PowerPoint, Office)
MINIMUM REQUIREMENTS
10+ years management experience in marketing or advertising fields
Golf or Sports industry experience required
Strong communication skills required
