Open uri20141112 50798 1u81vim

Events & Experiential Marketing Director


New York, NY

Apply Online Post a Job

Job Description

Posted On: December 30, 2020

Xerox is looking for a talented marketer to define and implement the strategy for Xerox's virtual events, live events and experiential marketing across all lines of business. The mission: Chart a course forward for impactful event marketing in a post-COVID world by combining the best of live event production, topical content marketing and performance-driven digital marketing. This leader will directly manage a team responsible for producing global corporate events, and will provide guidance and best practices to field marketing teams producing local events and activations.

Primary Responsibilities:

  • Produce effective event marketing programs that drive customer demand in both existing and new markets, and that help to boost Xerox brand relevance; ultimately accountable for ROI of Xerox events.
  • Own our global corporate event calendar and define the cadence, formats and OKRs for all events (both external and internal, owned and third-party) and brand activations
  • Manage global corporate events budget and agencies/vendors
  • Provide clear creative leadership across all event marketing program touchpoints
  • Apply digital marketing best practices to event marketing programs to drive customers to attend, engage, share
  • Institutionalize strong processes globally, from agency briefings to content development to performance recap
  • Modernize event marketing tech stack and integrate events into larger, measurable customer journeys
  • Confidently manage a large and complex network of senior stakeholders
  • Create an entrepreneurial culture that allows internal teams and agencies to create great work

    Required Skills

  • 10+ years experience leading event marketing and/or experiential marketing teams at a brand (ideally a B2B technology brand)
  • Has held global roles in the past
  • Proven success creating signature, branded event franchises (large and small) that have driven leads/pipeline, PR and brand favorability
  • Has successfully led large, logistically complex, high stakes live events and trade shows both in the US and abroad
  • Has created and produced branded experiential activations that have driven measurable earned media attention and buzz
  • Experience personally leading multi-channel marketing campaigns surrounding events: pre-event audience development, creative strategy and asset development, talent selection and programming, post-event content marketing, PR extensions
  • Strong technical knowledge of a broad range virtual event platforms (e.g. Hopin, ON24, LinkedIn Live), virtual event production approaches (including Extended Reality) and modern marketing automation, analytics and technology (e.g. Marketo, Salesforce, Tableau)
  • Up to date in latest marketing measurement frameworks and tools, and brings a strong POV to the table on the value and role of events within larger integrated marketing strategies
  • Candidate brings a large, global network of vendors, partners, agencies and other solutions providers to the table
  • Seasoned corporate leader who can confidently present to and align a broad range of senior executive stakeholders
  • Experience driving transformation programs in a matrixed environment
  • Demonstrates fluency in recent news, cultural trends, and business conversations and able to translate that knowledge to their work