The Assistant Marketing Manager, Local Events and Sponsorships will lead planning, activation, analysis and reporting of local marketing initiatives including but not limited to AutoZone's high-profile sports sponsorships, the AutoZone Liberty Bowl and the World Golf Championships – FedEx St. Jude Invitational. The Assistant Marketing Manager will be the key liaison with cross-functional teams including internal marketing, merchants, store operations, commercial, community relations, event volunteers, agencies and external vendors. She/he will collaborate and work with cross-functional teams to:
Oversee planning, execution and post-event evaluation of sports sponsorships. Manage program renewals, gain approvals, maintain contracts and provide point of view on new opportunities.
Collaborate with partnership developers to assist in the ideation and conception process including attending, contributing to or leading meetings. Provide ongoing updates to ensure effective communication across all activation groups and management. Create post event evaluation to understand value, operational execution and opportunities for future events.
Coordinate content development for use in sponsorship assets (media, event, digital, social)
Secure and/or prep AutoZone executives for on-air interviews or event related appearances.
Work closely with brand/creative team on the development of all creative assets (signage, promotions, printed collateral and social).
Collaborate with the rewards team for respective Loyalty promotions and hospitality activation.
Trafficking for broadcast elements.
Act as liaison with vendors, event hosts, and stakeholders (executives, community relations, etc.) during the planning process and on-site activations. Deliver a best-in-class experience for DIY and Commercial customers and provide a well-orchestrated experience for AutoZone participants.
Coordinate with event’s management company for on-site planning and execution including food, seating, entertainment, rentals, and other related activities.
Manage 20+ volunteers for each event, secure teams, and provide detailed responsibilities, timelines, and guidelines for activation.
Work with cross-functional teams to determine ticket allocations, parking, week-of events, schedules, required clearances. Allocate tickets and coordinate attendees for all events.
In addition, the role will lead several other projects for the Marketing organization including:
Local Store Listings - Drive accuracy for local store data management listings that populate the digital landscape, such as Google My Business, Facebook, etc. Work with digital listing partner (Yext) and Ops teams to manage ongoing updates for existing stores (hours, geo-location, address, phone#) and to add new stores into the process after validating data. Create localized emergency updates on store pages as needed, trouble shoot identified issues and work with Ops/IT as needed. Work collaboratively with IT, Digital Experience teams and Yext to drive process improvements through automation.
Internal Event Management – Serve as Marketing’s liaison to the National Sales Meeting, Vendor Summit and other events as required, acting as the key point of contact, gathering requests, organizing them for internal Marketing cross-functional teams, and leading an organized project plan and timeline to deliver in a timely manner.
Local marketing activation for media sponsorships- Manage implementation for the Memphis Grizzlies, Tigers and Redbirds Baseball, 901 Soccer, etc.
The successful candidate must be passionate about our customers and brand with an interest in sports marketing, social, community, hard work and fun! The candidate will be able to work independently and collaboratively across both the internal organization and outside vendors, establishing and maintaining relationships with individuals at all levels including the executive levels.
Minimum 3+ years of work experience.
Bachelor’s degree in business, marketing or communications.
Previous experience in project management preferred, with an event environment or sports marketing, a plus.
Positive attitude, ability to remain flexible in an ever-changing, collaborative environment,
Strong problem-solving skills to react quickly and decisively as needed
Ability to manage projects by tracking deadlines and collecting/organizing information
Excellent project management skills to enable multiple projects running on time and on budget
Self-motivator who is confident, energetic and creative.
Excellent verbal and written communication skills, presenting to small and large groups, including the executive level.
Highly organized and detail-oriented and able to meet deadlines.
MS Office competency required; experience with Excel, Word, Power Point; WorkFront helpful.
Able to work nights and weekends as required for program events, meetings, etc.
