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Vice President, Enterprise Partnership

Major League Soccer

New York, NY

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Job Description

Posted On: February 03, 2021


The Vice President, Enterprise Partnership is a new role created to lead the strategy and management of the MLS enterprise’s most important partner - adidas. As the exclusive provider of on-field and sideline apparel for MLS Clubs, adidas has several marketing and brand initiatives which are integrated across multiple divisions, both at the League office and our Clubs.


As Vice President you will lead strategy and provide oversight of the management and execution of the adidas partnership across multiple cross-functional teams. This role will focus on the development, management, and execution of MLS/adidas joint initiatives that ensure customer success and growth, while helping the League advance its organizational priorities.


Responsibilities

  • Build and maintain a strong relationship with adidas, while ensuring the satisfaction and success of the MLS partnership
  • Define what is needed to support adidas’ strategy on an ongoing basis, and engage enterprise-level support (both League and Club
  • Executive Leadership as well as League Dept. Heads) to deliver on partnership goals
  • Continually look for opportunities to strengthen our relationship by presenting solutions around League initiatives and programs that increase fan engagement and grow retail sales
  • Effectively engage key internal stakeholders to ensure appropriate actions are taken for risk mitigation and timely resolution of issues, while proactively highlighting challenges that need executive oversight and resolution
  • Provide oversight for the management and execution of all components of the adidas agreement which include:
  • Work with our Partnership Marketing team to ensure all contractual assets are delivered, including in- market Club agreements, and all key adidas initiatives are executed on time and within budget
  • Work with Consumer Products and Brand Marketing teams on projects and timelines as they relate to jersey development, product merchandising and retail placement
  • Work with the Player Relations team to oversee product compliance for all Academy teams and events
  • Work with the Digital Content and Brand Marketing teams to integrate content planning within larger adidas programs and initiatives
  • Work with Events and Properties team to oversee the execution of all activations at League events, e.g., All-Star, MLS Cup, and adidas dedicated events such as Generation adidas Cup
  • Oversee the preparation of presentations, recaps and other materials needed to manage and communicate program planning and status updates with key executives and stakeholders In partnership with the Business Intelligence team and other key stakeholders, establish metrics to measure annual partnership success
  • Manage budgeting and the P&L plan
  • Support SVP, Brand Alliances with special projects as needed
  • Additional responsibilities as assigned


    Required Skills

  • Bachelor’s Degree required; MBA preferred
  • 12+ years of experience in strategic brand management, partnership marketing, merchandising and/or project management
  • Creative strategist with the ability to identify and commercialize big picture opportunities
  • Proven experience managing and motivating cross-functional teams
  • Superior organization and project management skills
  • Experience in presenting to senior management teams
  • Commitment to quality work product and organizational ethics, integrity and compliance
  • Ability to work effectively in a fast paced, team environment
  • Strong interpersonal skills and the ability to effectively communicate, both written and verbally
  • Demonstrated decision making and problem-solving skills
  • Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision
  • Proficiency in Word, Excel, PowerPoint and Outlook
  • Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays


    Desired Skills

  • Experience in the sports marketing and/or product industry
  • Knowledge of the sport of soccer