The Turner Sports / NBA Digital Marketing Coordinator will assist the Marketing Manager on the development and execution of sponsorship programs across Turner Sports & NBA Digital assets including the NBA App, NBA.com, NBA TV Direct-to-Consumer, and NBA TV & NBA on TNT social campaigns.
The Daily
Manage the RFP process internally when submitted by Turner Sports or NBA Account Executives on behalf of agencies, clients or Official Marketing Partners.
Development of sponsorship packages leveraging the strength of Turner Sports digital and linear properties and Bleacher Report
Assisting in the preparation and development of PowerPoint presentations and one-sheets for sales proposals as well as internal and external projects
Maintain a tracker of PITCHED and SOLD digital sponsorship programs to ensure seamless transition between the pre and post-sale campaign phases
Coordination with pre and post sale linear teams on digital programs that support TV executions
Lead and oversee the day-to-day implementation of sponsored elements by developing key relationships and becoming a strong liaison with production
Responsibilities for execution of sponsored programs include:
collecting client creative assets and working with design on mocks and client feedback
confirming the correct implementation of sponsored content across all digital and social platforms
coordinating execution calls with relevant specialists on editorial, product, social, marketing teams
Summarizing and analyzing research data to support presentations/projects
Tracking competitive advertising, monitor promotions marketplace activity and help maintain competitive tracking data and marketplace trends
Tracking, logging, and clipping of promotions executed on Turner Sports Properties
Coordination and participation in brainstorming sessions with key editorial stakeholders
Assist the Marketing Manager in organizing weekly team meetings to discuss sponsorship updates with NBA Product teams.
Assisting in the creation of fully integrated 'Media Kits' with sponsor opportunities across the Turner Sports portfolio (NBA, MLB, ELEAGUE, NCAA, Bleacher Report) and working in collaboration with Presentation Design
Frequently updating Sales Management on active pitches and opportunities that have sold
Bachelor's degree or equivalent in any discipline; major in marketing/advertising or communications a plus
1-3 years of professional experience. Plus if the experience is in the sports, digital or social space with an enthusiasm specifically for the NBA and an interest in brand partnerships.
Must be outgoing, organized, efficient, team player, resourceful, creative and able to balance multiple projects simultaneously
Excellent oral, written, interpersonal communication skills; with good judgment and ability to interact with different levels of management and team
Exceptionally organized and detail-oriented team player with ability to successfully multitask and meet deadlines
Be a pro-active, self-starter that takes initiative and anticipates team needs
High proficiency with Microsoft Office applications (PowerPoint, Excel, Word); Adobe Photoshop / InDesign a major plus
Superior knowledge of social media platforms and the latest trends, knowledge of branded content production, and experience with OTT platforms is a plus
