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Marketing Coordinator. PR & Events

Ashley HomeStore

Tampa, FL

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Job Description

Posted On: February 25, 2021

The Brand Marketing Coordinator, PR & Events is an integral member of the team that supports experiential marketing, events and PR integrations to help drive awareness and consideration of the brand. This position coordinates day-to-today project implementation in support of Pandora Events, Local Community Events and Grand Openings. This position coordinates PR strategy for the HomeStore brand in partnership with AFI counterparts and focuses on monitoring and tracking Positive/Negative sentiment and earned media impressions. Coordinates in execution of internal events (Domination, Licensee Vegas Meetings.) This involves collaboration across the organization and with outside vendors to ensure communications are on strategy.

Primary Job Functions

  • Coordinates Sports Partnership relationships (Tampa Bay Lighting and Super Bowl Host Committee) and campaign strategies inclusive of Marketing, Creative, In Store Activation, Experiential and PR.
  • Coordinates the PR Strategy for the HomeStore Brand in partnership with AFI Counterparts. Monitoring and tracking Positive/Negative Sentiment of the brand. Developing and deploying Press Releases in support of HomeStore Initiatives. Building relations in editorial space for content development in the earned media space.
  • Helps execute overall experiential marketing strategy based on customer insights, business needs, and trends to drive brand awareness and consideration.
  • Coordinates the execution of experiential marketing consisting of Pandora Events, Local Community Events (Gasparilla Childrens Parade), Product Launch Events, PR events.
  • Helps execute Hope To Dream Marketing and Donation Strategy. Building Campaigns to support Phase 1 Awareness and Phase 2 Donation Solicitation. Coordinates development of H2D anniversary events.
  • Collaborates with cross-functional partners to develop segmented content to drive a more 1-to-1 relationship with existing customers and prospects.
  • Provides overall coordination of experiential marketing projects and integrations.
  • Assists in the execution of internal events (i.e Las Vegas 75th Celebration, Domination, Licensee Vegas Meeting)
  • Demonstrates the Company‚Äôs Core and Growth Values in the performance of all job functions.

    Required Skills


  • Bachelor Degree in Marketing or related field or equivalent work experience, Required


  • 1+ years of professional experience outside of school/internships.
  • Brand and Events experience preferred.

    Knowledge, Skills and Abilities:

  • Strong attention to detail
  • Excellent verbal and written communication skills
  • Excellent interpersonal skills
  • Effective time management and organizational skills
  • Work independently as well as in a team environment
  • Analytical and problem solving skills Maintain confidentiality
  • Working knowledge of Continuous Improvement
  • Proficient computer skills, including experience with Microsoft Office Suite, internet Strong skills in agility, along with the ability to pivot easily when directions and priorities changes on short notice
  • Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
  • Display empathy, understanding and patience with employees and external customers
  • Respond professionally in situations with difficult employee/vendor/customer issues or inquiries